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Providing the "why" and the "how" for building the "horizontal" organization, an essential component of the "e" in e-commerce and business, this book explains a powerful, well researched strategy and concept for improving business performance and leveraging the e-commerce revolution, and shows the reader how to weave business processes into hard-to-imitate strategic capabilities that distinguish them from their competition.

Produktbeschreibung
Providing the "why" and the "how" for building the "horizontal" organization, an essential component of the "e" in e-commerce and business, this book explains a powerful, well researched strategy and concept for improving business performance and leveraging the e-commerce revolution, and shows the reader how to weave business processes into hard-to-imitate strategic capabilities that distinguish them from their competition.
Autorenporträt
Kevin P. McCormack, William C. Johnson