Textbook
'Business Research Methods' is an exciting new text which provides a comprehensive introduction to the area of business research methods. This book is an adaptation of the highly successful 'Social Research Methods' by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up to date empirical research examples, so providing a text which careully mixes theoretical issues with practical applications. The book has a colourful and easy to navigate text design and contains a number of student learning features, including case study material, reader's guides, student exercises, vignettes and end of chapter questions. WEBSITE The book will be accompanied by an Online Resource Centre which will contain: Lecturer resources - Lecture guide - PowerPoint slides - Discussion questions Student Resources - Research project guide - Multiple choice questions - Web links
Review quote:
'the book provides the clearest treatment of ontological and epistemological issues that I have seen in a student text.''While many texts in this field are brief and superficial, emphasizing authors' biases, Alan and Emma cover the range of qualitative and quantitative methods and epistemological debates.''This near-encyclopaedic treatment will prove invaluable to students of research methods and to those seeking practical help with a business research project. The volume is packed with useful examples and it offers a balanced consideration of the array of available methods.'
Business Research Methods is an exciting new text which provides a comprehensive introduction to the main theories and practices in the field of business research methods. Illustrated with numerous current examples highlighting specific issues faced by business school students, the book is designed to show students how to do research and to help them locate issues of research method within a wider context.
'Business Research Methods' is an exciting new text which provides a comprehensive introduction to the area of business research methods. This book is an adaptation of the highly successful 'Social Research Methods' by Alan Bryman. The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up to date empirical research examples, so providing a text which careully mixes theoretical issues with practical applications. The book has a colourful and easy to navigate text design and contains a number of student learning features, including case study material, reader's guides, student exercises, vignettes and end of chapter questions. WEBSITE The book will be accompanied by an Online Resource Centre which will contain: Lecturer resources - Lecture guide - PowerPoint slides - Discussion questions Student Resources - Research project guide - Multiple choice questions - Web links
Review quote:
'the book provides the clearest treatment of ontological and epistemological issues that I have seen in a student text.''While many texts in this field are brief and superficial, emphasizing authors' biases, Alan and Emma cover the range of qualitative and quantitative methods and epistemological debates.''This near-encyclopaedic treatment will prove invaluable to students of research methods and to those seeking practical help with a business research project. The volume is packed with useful examples and it offers a balanced consideration of the array of available methods.'
Business Research Methods is an exciting new text which provides a comprehensive introduction to the main theories and practices in the field of business research methods. Illustrated with numerous current examples highlighting specific issues faced by business school students, the book is designed to show students how to do research and to help them locate issues of research method within a wider context.