Boris Blumberg

Business Research Methods

• Buch

Produktbeschreibung

Business Research Methods, European edition, is a rigorous, up-to-date and engaging text that introduces students to the concepts, processes and practices of good business research.

Produktdetails

• Verlag: McGraw Hill Companies
• Englisch
• ISBN-13: 9780077107420
• ISBN-10: 007710742X
• Artikelnr.: 21409545

Inhaltsangabe

Part 1: Essentials of Research

1. The Nature of Business and Management Research

2. The Research Process and Proposal

3. Literature Review

4. Ethics in Business Research

Part 2: Research Methods

5. Quantitative and Qualitative Research

6. Sampling Strategies

7. Primary Data Collection with Surveys

8. Primary Data Collection: Qualitative Data

9. Secondary Data and Archival Sources

10. Content Analysis and Other Qualitative Approaches

11. Case Studies

12. Experimentation

Part 3: Research Instruments

13. Fieldwork: Questionnaires and Responses

14. Measurement and Scales

15. Writing and Presenting Research Outcomes

Part 4: Statistical Background (ONLINE)

16. Data Preparation and Description

17. Exploring, Displaying and Examining Data

18. Hypothesis Testing

19. Measures of Association

20. Multivariate Analysis: An Overview

21. Qualitative Data Analysis: An Overview

Appendices

Cases