Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written. Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project. Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.…mehr
Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written. Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project. Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.
Sheila Cameron is a senior lecturer at the Open University Business School (OUBS), UK. Deborah Price is a lecturer in Management at the Open University Business School (OUBS), UK.
Inhaltsangabe
PART 1: INVESTIGATING ORGANISATIONAL ISSUES Organisational Inquiry: challenges and opportunities The investigative process The importance on context: stakeholders, power and ethics Starting to think seriously about a project PART 2: THE ACADEMIC RESEARCH PROCESS Exploring `the literature Refining a research question Seeking evidence Choosing a research method Drawing valid conclusions PART 3: METHODS AND APPROACHES Desk research Action research Interviews and focus groups Questionnaires Case research Using qualitative data Descriptive statistical methods Inferential statistical methods PART 4: PRACTICAL RESEARCH MANAGEMENT Managing the project Managing clients Managing your learning Managing to communicate Glossary of terms
PART 1: INVESTIGATING ORGANISATIONAL ISSUES Organisational Inquiry: challenges and opportunities The investigative process The importance on context: stakeholders, power and ethics Starting to think seriously about a project PART 2: THE ACADEMIC RESEARCH PROCESS Exploring `the literature Refining a research question Seeking evidence Choosing a research method Drawing valid conclusions PART 3: METHODS AND APPROACHES Desk research Action research Interviews and focus groups Questionnaires Case research Using qualitative data Descriptive statistical methods Inferential statistical methods PART 4: PRACTICAL RESEARCH MANAGEMENT Managing the project Managing clients Managing your learning Managing to communicate Glossary of terms
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