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- Broschiertes Buch
Are you about to begin your dissertation or a research project, but don't know what topic to choose? Are you unsure of what research methods to use and how they should be applied to your project? Are you worried about how to write up your research project? This book deals with these questions.
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Are you about to begin your dissertation or a research project, but don't know what topic to choose? Are you unsure of what research methods to use and how they should be applied to your project? Are you worried about how to write up your research project? This book deals with these questions.
Produktdetails
- Produktdetails
- Verlag: McGraw-Hill Higher Education
- 4. Aufl.
- Seitenzahl: 780
- Erscheinungstermin: 16. März 2014
- Englisch
- Abmessung: 261mm x 197mm x 22mm
- Gewicht: 977g
- ISBN-13: 9780077157487
- ISBN-10: 0077157486
- Artikelnr.: 40046859
- Verlag: McGraw-Hill Higher Education
- 4. Aufl.
- Seitenzahl: 780
- Erscheinungstermin: 16. März 2014
- Englisch
- Abmessung: 261mm x 197mm x 22mm
- Gewicht: 977g
- ISBN-13: 9780077157487
- ISBN-10: 0077157486
- Artikelnr.: 40046859
Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.
Part 1: Essentials of Research
1. The Nature of Business and Management Research
2. The Research Process and Proposal
3. Literature Review
4. Ethics in Business Research
Part 2: Research Methods
5. Quantitative and Qualitative Research
6. Sampling Strategies
7. Primary Data Collection with Surveys
8. Primary Data Collection: Qualitative Data
9. Secondary Data and Archival Sources
10. Content Analysis and Other Qualitative Approaches
11. Case Studies
12. Experimentation
Part 3: Research Instruments
13. Fieldwork: Questionnaires and Responses
14. Measurement and Scales
15. Writing and Presenting Research Outcomes
Part 4: Statistical Background (ONLINE)
16. Data Preparation and Description
17. Exploring, Displaying and Examining Data
18. Hypothesis Testing
19. Measures of Association
20. Multivariate Analysis: An Overview
21. Qualitative Data Analysis: An Overview
Appendices
Cases
1. The Nature of Business and Management Research
2. The Research Process and Proposal
3. Literature Review
4. Ethics in Business Research
Part 2: Research Methods
5. Quantitative and Qualitative Research
6. Sampling Strategies
7. Primary Data Collection with Surveys
8. Primary Data Collection: Qualitative Data
9. Secondary Data and Archival Sources
10. Content Analysis and Other Qualitative Approaches
11. Case Studies
12. Experimentation
Part 3: Research Instruments
13. Fieldwork: Questionnaires and Responses
14. Measurement and Scales
15. Writing and Presenting Research Outcomes
Part 4: Statistical Background (ONLINE)
16. Data Preparation and Description
17. Exploring, Displaying and Examining Data
18. Hypothesis Testing
19. Measures of Association
20. Multivariate Analysis: An Overview
21. Qualitative Data Analysis: An Overview
Appendices
Cases
Part 1: Essentials of Research
1. The Nature of Business and Management Research
2. The Research Process and Proposal
3. Literature Review
4. Ethics in Business Research
Part 2: Research Methods
5. Quantitative and Qualitative Research
6. Sampling Strategies
7. Primary Data Collection with Surveys
8. Primary Data Collection: Qualitative Data
9. Secondary Data and Archival Sources
10. Content Analysis and Other Qualitative Approaches
11. Case Studies
12. Experimentation
Part 3: Research Instruments
13. Fieldwork: Questionnaires and Responses
14. Measurement and Scales
15. Writing and Presenting Research Outcomes
Part 4: Statistical Background (ONLINE)
16. Data Preparation and Description
17. Exploring, Displaying and Examining Data
18. Hypothesis Testing
19. Measures of Association
20. Multivariate Analysis: An Overview
21. Qualitative Data Analysis: An Overview
Appendices
Cases
1. The Nature of Business and Management Research
2. The Research Process and Proposal
3. Literature Review
4. Ethics in Business Research
Part 2: Research Methods
5. Quantitative and Qualitative Research
6. Sampling Strategies
7. Primary Data Collection with Surveys
8. Primary Data Collection: Qualitative Data
9. Secondary Data and Archival Sources
10. Content Analysis and Other Qualitative Approaches
11. Case Studies
12. Experimentation
Part 3: Research Instruments
13. Fieldwork: Questionnaires and Responses
14. Measurement and Scales
15. Writing and Presenting Research Outcomes
Part 4: Statistical Background (ONLINE)
16. Data Preparation and Description
17. Exploring, Displaying and Examining Data
18. Hypothesis Testing
19. Measures of Association
20. Multivariate Analysis: An Overview
21. Qualitative Data Analysis: An Overview
Appendices
Cases