Donald R Cooper

Business Research

A Guide to Planning, Conducting, and Reporting Your Study

• Broschiertes Buch

Produktbeschreibung

A succinct overview of the research process, design and writing a report, giving the student sufficient background to start a term project or research paper with confidence.

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Produktdetails

• Verlag: Sage Publications
• Seitenzahl: 432
• Erscheinungstermin: 5. Oktober 2018
• Englisch
• Abmessung: 231mm x 185mm x 15mm
• Gewicht: 748g
• ISBN-13: 9781544307824
• ISBN-10: 1544307829
• Artikelnr.: 51496299

Autorenporträt

Dr. Cooper′s specialty is research methods, statistics and organizational behavior. He taught for over 30 years in masters (MBA, Executive MBA and MPA programs) and doctoral programs in business and public administration. Cooper started his doctorate at the University of Colorado, Boulder, and completed his Ph.D. in an interdisciplinary curriculum (Communications Studies, Business-OB, and complex systems methodology) at Kent State University. At various institutions, his administrative assignments included Associate Dean of the Business School and director of a research center. Cooper is a recipient of grants and has produced articles, books and monographs. He also has received several teaching awards. Among his publications, Dr. Cooper and his co-author have a market-leading MBA textbook on research methods, Business Research Methods 12e by Cooper & Schindler, by McGraw-Hill. For 25 years has been used on four continents, in nine international editions, and four languages. His works have been cited by over 18,700 researchers (Google Scholar) writing in academic journals, books, theses, and dissertations. As a practitioner of psychometrics, his colleagues at IBM engaged him to join a small team in Europe as a visiting scholar, which created IBM′s first desktop computer, Aptiva. Currently, he serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, and market segmentation research for the electronics industry. He has consulted for over 25 years in the Americas, Europe, and Asia-Pacific. A recent assignment in strategic planning for the investment community resulted in prediction studies from the sentiment side of stock price movement and the development of metrics for stockholder confidence. Before his academic career, Cooper was responsible for executive recruitment at a fortune 500 company and served as a Captain in a SAS unit of the U.S. Air Force during four years of active duty.

Inhaltsangabe

List of Exhibits
Preface
Acknowledgments
About the Author
Chapter 1. From the Research Jitters to Employers' Most-Wanted Skills
Learning Objectives
Reasons to Study Business
What Recruiters Say About Research Skills
Research Fast-tracks Your Career
Business Research Defined
The Scope of Business Research
The Continuum of Basic, Practical, and Applied Research
Good Research Is . . .
Which Research Orientation Is Right for You?
The Road Map
Chapter Summary
Key Terms
Discussion Questions
Chapter 2. Self-Defense Tools for Research: Preparation, Reasoning, and
Terminology
Learning Objectives
Scientific Inquiry
Reasoning to Sound Conclusions
Deciphering the Research Lingo
Case Study: The Toulmin Model of Argumentation and Reasoning-"Women Make
Superior Managers"
Chapter Summary
Key Terms
Discussion Questions
Chapter 3. The Process Road Map: Exploring and Planning
Learning Objectives
Phases of the Research Process
Process Phase 1: Exploring
Process Phase 2: Planning
Chapter Summary
Key Terms
Discussion Questions
Chapter 4. The Process Road Map: Creating and Conducting
Learning Objectives
Process Phase 3: Creating
Process Phase 4: Conducting
Chapter Summary
Key Terms
Discussion Questions
Chapter 5. The Process Road Map: Collecting, Analyzing, and Writing
Learning Objectives
Process Phase 5: Collecting and Analyzing
Process Phase 6: Writing
Chapter Summary
Key Terms
Discussion Questions
Chapter 6. Nonexperimental Quantitative Designs
Learning Objectives
Design and the Research Question
What Is Research Design?
Nonexperimental Design
Nonexperimental Designs in Business
Design Is Not Method
Design Typologies
Business Research Design
Chapter Summary
Key Terms
Discussion Questions
Chapter 7. Qualitative Designs and Mixed Designs
Learning Objectives
Qualitative and Quantitative Design: A Synergistic Relationship
An Introduction to Qualitative Design
Mixed Design
Chapter Summary
Key Terms
Discussion Questions
Chapter 8. Experimental Designs
Learning Objectives
Optimizing Business Experiments
Experimental Classifications
Characteristics of Experimental Design
Pre-Experiments
True Experiments
Other Randomized Designs
Quasi-Experiments
Chapter Summary
Key Terms
Discussion Questions
Chapter 9. Writing the Report
Learning Objectives
Overview
Title
Abstract
Introduction
Method
Results
Discussion
References
Appendices
Chapter Summary
Key Terms
Discussion Questions
Appendices
Appendix A: Questionnaire Design Using Google Forms
Appendix B: Exemption Request (Institutional Review Board)
Appendix C: Sample Business Proposal
Appendix D: Statistical Decision Trees
Appendix E: Results of the Quantitative Design Textbook Survey
Appendix F: Brief Tutorial: Three Longitudinal Studies in One
Appendix G: Tutorial: Organize Your Report With Timesaving Applications
Glossary
References
Index