Jill Collis, Roger Hussey

Business Research

A Practical Guide for Students

• Broschiertes Buch

Produktbeschreibung

Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook will provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning will gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.

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Produktdetails

• Verlag: Red Globe Press / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-352-01181-4
• 5. Aufl.
• Seitenzahl: 376
• Erscheinungstermin: 6. April 2021
• Englisch
• Abmessung: 261mm x 195mm x 19mm
• Gewicht: 876g
• ISBN-13: 9781352011814
• ISBN-10: 1352011816
• Artikelnr.: 60025456

Autorenporträt

Jill Collis, BA (Hons), PhD, was Reader (Associate Professor) in Accounting at Brunel University London, UK, where she was the founding director of the Accounting and Auditing Research Centre.

Inhaltsangabe

1. Understanding Research.- 2. Dealing with Practical Issues.- 3. Identifying your Research Paradigm.- 4. Designing the Research.- 5. Searching and Reviewing the Literature.- 6. Writing your Research Proposal.- 7. Collecting Qualitative Data.- 8. Analysing Qualitative Data.- 9. Integrated Qualitative Data Methods.- 10. Collecting Data for Statistical Analysis.- 11. Analysing Data Using Descriptive Statistics.- 12. Analysing Data Using Inferential Statistics.- 13. Writing your Dissertation or Thesis.- 14. Publishing your Research.- 15. Troubleshooting.