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  • Broschiertes Buch

Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook will provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning will gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.

Produktbeschreibung
Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook will provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning will gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.
Autorenporträt
Jill Collis, BA (Hons), PhD, was Reader (Associate Professor) in Accounting at Brunel University London, UK, where she was the founding director of the Accounting and Auditing Research Centre.