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YOU GOTTA KNOW THE RULES! Whether your business is large or small, you'll benefit from Michael Sansolo's Business Rules! Some of the 52 rules are surprising: "Fail fast and fail cheap" (Rule 14) shows the power of failure. Others offer new insights: "Focus on your best customers" (Rule 4) shows how Lady Gaga builds loyalty. Read one rule a week-or all 52 at once! Business Rules! is your guide to success in business. Praise for Michael Sansolo's and Kevin Coupe's The Big Picture: Essential Business Lessons From the Movies: "It took Kevin and Michael to bring the connection between movies and business into sharp, digital-age focus." Gerry Lopez, CEO, AMC Entertainment, Inc. "Reading The Big Picture is a true adventure!" Ireland Senator Feargal Quinn, founder of Superquinn, former president of Eurocommerce