Mary Hogarth

Business Strategies for Magazine Publishing

How to Survive in the Digital Age

• Gebundenes Buch

Produktbeschreibung

Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 176
• Erscheinungstermin: 15. Mai 2018
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 449g
• ISBN-13: 9781138205765
• ISBN-10: 1138205761
• Artikelnr.: 52528362

Autorenporträt

Mary Hogarth is an experienced educator, media specialist and writer, who has previously led Features Journalism at Southampton Solent University, before joining Bournemouth University, UK. Mary also runs a consultancy practice, themagazineexpert Ltd, specialising in advising on new title launches, audience engagement, editorial development and developing sustainable magazine business strategies.

Inhaltsangabe

List of Figures
List of Tables
List of Contributors
Foreword
Acknowledgements
Introduction
1 Lessons from the past 2 The value of market research 3 Audience engagement 4 A successful business model 5 Market sectors that pay - and those that don't. . . 6 See your readers as stakeholders 7 The 360-degree approach to content 8 Monetizing online content by Steve Hill 9 An insight into advertising 10 A sustainable future? The last word with Alice Freeman
A to Z of industry resources
Index