Mary Hogarth

Gebundenes Buch

Business Strategies for Magazine Publishing

How to Survive in the Digital Age

Beschreibung

Business Strategies for Magazine Publishing explores ways to create financially sustainable publications by drawing on lessons from the history of successful magazine brands and analysis of possible futures for the industry.

Autor

Mary Hogarth is an experienced educator, media specialist and writer, who has previously led Features Journalism at Southampton Solent University, before joining Bournemouth University, UK. Mary also runs a consultancy practice, themagazineexpert Ltd, specialising in advising on new title launches, audience engagement, editorial development and developing sustainable magazine business strategies.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 194
• Erscheinungstermin: 15. Mai 2018
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 461g
• ISBN-13: 9781138205765
• ISBN-10: 1138205761
• Artikelnr.: 52528362