David Campbell, David Edgar, George Stonehouse

Business Strategy

An Introduction

• Broschiertes Buch

Produktbeschreibung

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

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Produktdetails

• Verlag: Macmillan Education
• 3. Aufl.
• Seitenzahl: 392
• Erscheinungstermin: 11. April 2011
• Englisch
• Abmessung: 244mm x 189mm x 23mm
• Gewicht: 784g
• ISBN-13: 9780230218581
• ISBN-10: 023021858X
• Artikelnr.: 29925341

Inhaltsangabe

PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS.- Strategy and strategic management.- Perspectives on strategy.- PART II: INTERNAL ANALYSIS.- The business context, products and services.- Business competences, activities and processes.- Knowledge, talent, culture and innovation.- Financial analysis, audit and performance.- Information systems and technology.- Strengths, weaknesses and strategic competence.- PART III: EXTERNAL ANALYSIS.- Analysis of the macroenvironment.- Markets, and analysis of the competitive environment.- The international and global context.- Opportunities, threats and strategic position.- PART IV: THE BUSINESS STRATEGY.- Competitive advantage and strategy.- Evaluation and selection of strategies.- Strategic development: direction and mechanisms.- PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT.- Strategic implementation.- Change management and leadership.- PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY.- The web, new technology and new organisational forms.- Quality.- Social responsibility and business ethics.- Emerging markets and industry superpowers.- Index.