Taking you from the ice to the office and back, this ultimate business playbook provides valuable leadership insight and career-enhancing tactics inspired by stories from the National Hockey League.
Taking you from the ice to the office and back, this ultimate business playbook provides valuable leadership insight and career-enhancing tactics inspired by stories from the National Hockey League.
Norm O'Reilly is dean of the Graduate School of Business at the University of Maine. He is a regular columnist for Sports Business Journal and the lead researcher on the Canadian Sponsorship Landscape Study. He has authored or co-authored numerous books, including Sports Business Management: Decision Making around the Globe and 20 Secrets to Success for NCAA Student-Athletes. Rick Burton is the David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia's National Basketball League. He is a regular columnist for Sports Business Journal and Sportico and co-author of numerous books, including Forever Orange, 20 Secrets to Success for NCAA Student-Athletes, and Sports Business Unplugged.
Inhaltsangabe
Acknowledgments Foreword Gary Bettman, NHL Commissioner A Word from the Authors 1. It Starts at the Top 2. Why the World’s Business Leaders Use Sport to Drive Themselves 3. Why Ice Hockey Matters during Global Challenges 4. "Smart" Copycats Can Run with the Big Dogs 5. "Brand" New Offerings with Creativity 6. Innovation: How the NHL Has Thrived in This Space 7. Veterans Matter: The Case Study of Zdeno Chára 8. Market the NHL Way: Relevant to the Day 9. Women’s Professional Ice Hockey and the True Value of Inclusion 10. Conflict Management: What Can We Learn from the NHL? 11. Modern Cautionary Tales for Business: Cherry, Rhéaume, Peters, and Chicago’s Blackhawks 12. Two Birds, One Stone Afterword Hayley Wickenheiser References Index
Acknowledgments Foreword Gary Bettman, NHL Commissioner A Word from the Authors 1. It Starts at the Top 2. Why the World’s Business Leaders Use Sport to Drive Themselves 3. Why Ice Hockey Matters during Global Challenges 4. "Smart" Copycats Can Run with the Big Dogs 5. "Brand" New Offerings with Creativity 6. Innovation: How the NHL Has Thrived in This Space 7. Veterans Matter: The Case Study of Zdeno Chára 8. Market the NHL Way: Relevant to the Day 9. Women’s Professional Ice Hockey and the True Value of Inclusion 10. Conflict Management: What Can We Learn from the NHL? 11. Modern Cautionary Tales for Business: Cherry, Rhéaume, Peters, and Chicago’s Blackhawks 12. Two Birds, One Stone Afterword Hayley Wickenheiser References Index
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