Alan Zimmerman, Jim Blythe (UK Westminster University)

Broschiertes Buch

Business to Business Marketing Management

A Global Perspective

Beschreibung

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

Autor

Alan Zimmerman is Professor and Area Coordinator for the International Business (IB) program at the College of Staten Island, City University of New York, USA. Jim Blythe is former Visiting Professor of Marketing at Plymouth Business School, UK.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 4 ed
• Seitenzahl: 538
• Erscheinungstermin: 23. Dezember 2021
• Englisch
• Abmessung: 244mm x 170mm x 29mm
• Gewicht: 1034g
• ISBN-13: 9780367757946
• ISBN-10: 036775794X
• Artikelnr.: 62634674