Business-to-business relationships - Hingley, Martin
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This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.

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Produktbeschreibung
This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.
Autorenporträt
El Dr. Martin K. Hingley es profesor de marketing en el Harper Adams University College de Shropshire (Reino Unido). Sus intereses de investigación se centran en las áreas aplicadas del marketing de la industria alimentaria y las relaciones de la cadena de suministro. Ha presentado y publicado ampliamente en estas áreas y forma parte de los consejos editoriales de varias revistas internacionales.