Nathalie Nahai

Business Unusual

Values, Uncertainty and the Psychology of Brand Resilience

• Gebundenes Buch

Produktbeschreibung

Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 264
• Erscheinungstermin: 28. September 2021
• Englisch
• Abmessung: 216mm x 140mm x 22mm
• Gewicht: 458g
• ISBN-13: 9781398602236
• ISBN-10: 139860223X
• Artikelnr.: 60902409

Autorenporträt

Nathalie Nahai is a speaker, author and web psychologist. Having worked with clients like Google, Unilever and Accenture among others, she is an expert on the psychology behind consumer behaviours, teaching companies to ethically apply behavioural science to enhance their online presence, communications, product design and customer experience. She is also a member of the BIMA Human Inisghts Council. The host of the Hive Podcast as well as several Guardian podcasts, she has appeared in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Marie Claire, Stylist, The Telegraph and TV and radio numerous times to discuss emerging technologies. She is based in Barcelona, Spain.

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: Times they are a
changin'; Chapter
02: We demand more; Chapter
03: Living the good life; Chapter
04: Up close and personal
Deepening the people
business relationship; Chapter
05: The lure of woke
washing
Values and virtue signalling; Chapter
06: Emotionally intelligent communication
What not to do; Chapter
07: How to recover when it hits the fan; Chapter
08: Adapting to virtual
first relationships without losing touch; Chapter
09: Business, unusual

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• • Chapter - 00: Introduction;
  • Chapter - 01: Times they are a-changin';
  • Chapter - 02: We demand more;
  • Chapter - 03: Living the good life;
  • Chapter - 04: Up close and personal - Deepening the people-business relationship;
  • Chapter - 05: The lure of woke-washing - Values and virtue signalling;
  • Chapter - 06: Emotionally intelligent communication - What not to do;
  • Chapter - 07: How to recover when it hits the fan;
  • Chapter - 08: Adapting to virtual-first relationships without losing touch;
  • Chapter - 09: Business, unusual

Rezensionen

"As we face increasingly complex challenges, this book offers a vital road map for how we might transcend old ways of doing business and charter a more resilient, purposeful and values-driven path forward. Essential reading for business leaders and educators alike." Scott Barry Kaufman, Humanistic Psychologist, author and podcaster