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Business Writing Today, Third Edition, provides a step-by-step framework to help the reader better understand the business world and to communicate effectively in todayâ s highly competitive work environment.
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Business Writing Today, Third Edition, provides a step-by-step framework to help the reader better understand the business world and to communicate effectively in todayâ s highly competitive work environment.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: SAGE Publications Inc
- 3 Revised edition
- Seitenzahl: 368
- Erscheinungstermin: 12. Juni 2018
- Englisch
- Abmessung: 190mm x 232mm x 17mm
- Gewicht: 704g
- ISBN-13: 9781544327860
- ISBN-10: 1544327862
- Artikelnr.: 54414716
- Verlag: SAGE Publications Inc
- 3 Revised edition
- Seitenzahl: 368
- Erscheinungstermin: 12. Juni 2018
- Englisch
- Abmessung: 190mm x 232mm x 17mm
- Gewicht: 704g
- ISBN-13: 9781544327860
- ISBN-10: 1544327862
- Artikelnr.: 54414716
Natalie Canavor is a business writer, author, journalist and former college instructor. Throughout her successive careers as a magazine editor and public relations manager, she originated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students and writing instructors. Natalie taught advanced writing seminars for NYU's MS program in public relations and corporate communication for six years, and created a number of courses and workshops on strategic messaging for businesspeople, professionals and entrepreneurs. Her byline as a journalist has appeared on hundreds of features and columns in newspapers including the New York Times and Newsday; a host of business and technical publications; and professional magazines such as Communication World and ASJA Magazine, published by the American Association of Journalists and Authors. For seven years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide. As a national magazine editor-in-chief, Natalie created a series of successful start-ups including Today's Filmmaker, Videography and Technical Photography. She also served as an editor of Popular Photography . As an organizational communicator, Natalie built a 14-person PR department for New York State's largest educational agency and counseled management on communication strategy; directed print, video, and e-media; and created communications skills training programs for school leaders. Natalie is also the author of Business Writing for Dummies, currently in its third edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most From Your Career , with psychotherapist Susan Dowell. She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businesspeople. In the wake of a new interest in poetry, her work was recently published as part of The Song in the Room: Six Women Poets. Natalie's work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC's Heritage Region. Natalie is a member of the Author's Guild and the American Society of Journalists and Authors.
PART I: HOW TO COMMUNICATE IN WRITING
1. Business Writing Today - And You
2. Write to Accomplish Goals
3. Putting the Planning Structure to Work
PART II: SHARPEN AND IMPROVE YOUR WRITING
4. Write the First Draft
5. Edit Your Writing
6. Use the Techniques of Persuasion
PART III: THE BASICS OF BUSINESS COMMUNICATION
7. Building Relationship with Everyday Media
8. Writing More Formal Messages
9. Creating Business Documents
PART IV: WRITING FOR ONLINE AND SPOKEN MEDIA
10. Writing for the Interactive World
11. Present Yourself: Write Well to Speak Well
PART V: INTO THE FUTURE
12. Win Your Opportunities: Writing for the Hunt
Appendix
1. Business Writing Today - And You
2. Write to Accomplish Goals
3. Putting the Planning Structure to Work
PART II: SHARPEN AND IMPROVE YOUR WRITING
4. Write the First Draft
5. Edit Your Writing
6. Use the Techniques of Persuasion
PART III: THE BASICS OF BUSINESS COMMUNICATION
7. Building Relationship with Everyday Media
8. Writing More Formal Messages
9. Creating Business Documents
PART IV: WRITING FOR ONLINE AND SPOKEN MEDIA
10. Writing for the Interactive World
11. Present Yourself: Write Well to Speak Well
PART V: INTO THE FUTURE
12. Win Your Opportunities: Writing for the Hunt
Appendix
PART I: HOW TO COMMUNICATE IN WRITING
1. Business Writing Today - And You
2. Write to Accomplish Goals
3. Putting the Planning Structure to Work
PART II: SHARPEN AND IMPROVE YOUR WRITING
4. Write the First Draft
5. Edit Your Writing
6. Use the Techniques of Persuasion
PART III: THE BASICS OF BUSINESS COMMUNICATION
7. Building Relationship with Everyday Media
8. Writing More Formal Messages
9. Creating Business Documents
PART IV: WRITING FOR ONLINE AND SPOKEN MEDIA
10. Writing for the Interactive World
11. Present Yourself: Write Well to Speak Well
PART V: INTO THE FUTURE
12. Win Your Opportunities: Writing for the Hunt
Appendix
1. Business Writing Today - And You
2. Write to Accomplish Goals
3. Putting the Planning Structure to Work
PART II: SHARPEN AND IMPROVE YOUR WRITING
4. Write the First Draft
5. Edit Your Writing
6. Use the Techniques of Persuasion
PART III: THE BASICS OF BUSINESS COMMUNICATION
7. Building Relationship with Everyday Media
8. Writing More Formal Messages
9. Creating Business Documents
PART IV: WRITING FOR ONLINE AND SPOKEN MEDIA
10. Writing for the Interactive World
11. Present Yourself: Write Well to Speak Well
PART V: INTO THE FUTURE
12. Win Your Opportunities: Writing for the Hunt
Appendix