Business - Pride, William;Hughes, Robert;Kapoor, Jack
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Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume features an up-to-date and comprehensive survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, sustainable practice, small business and entrepreneurship, global issues, and the increasing role of social media, this landmark text provides an engaging and authoritative introduction to business.

Produktbeschreibung
Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume features an up-to-date and comprehensive survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, sustainable practice, small business and entrepreneurship, global issues, and the increasing role of social media, this landmark text provides an engaging and authoritative introduction to business.
Autorenporträt
William M. Pride is Professor of Marketing at Mays Business School, Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS, a market-leader. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and constantly solicits student feedback that is important to revising a PRINCIPLES OF MARKETING text. Dr. Pride's research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and

the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.