Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume features an up-to-date and comprehensive survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, sustainable practice, small business and entrepreneurship, global issues, and the increasing role of social media, this landmark text provides an engaging and authoritative introduction to business.
Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume features an up-to-date and comprehensive survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, sustainable practice, small business and entrepreneurship, global issues, and the increasing role of social media, this landmark text provides an engaging and authoritative introduction to business.
William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his PhD from Louisiana State University. In addition to this text, he is the co-author of CENGAGE LEARNING'S BUSINESS text, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride's research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and
the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
Inhaltsangabe
Part 1: The Business Environment 1. Introduction to Business 2. Responsible Business 3. Global Business Part 2: Business Ownership and Entrepreneurship 4. Types of Business Ownership 5. Small Business, Entrepreneurship, and Franchises Part 3: Management and Organisation 6. Leadership and Managing a Business 7. Flexibility Within the Organisation 8. Products and Services Part 4: Human Resources 9. Recruitment and Retaining the Best Employees 10. Employee Motivation and Team Building Part 5: Marketing, Social Media and E-Business 11. The Marketing Concept 12. Product Development and Pricing Strategies 13. Marketing Channels 14. Marketing Communications 15. Social Media and E-Business Part 6: Accounting, Finance and Investment 16. Introduction to Management Accounting 17. Money and the Banking System 18. Financial Management 19. Personal Finances and Investments
Part 1: The Business Environment 1. Introduction to Business 2. Responsible Business 3. Global Business Part 2: Business Ownership and Entrepreneurship 4. Types of Business Ownership 5. Small Business, Entrepreneurship, and Franchises Part 3: Management and Organisation 6. Leadership and Managing a Business 7. Flexibility Within the Organisation 8. Products and Services Part 4: Human Resources 9. Recruitment and Retaining the Best Employees 10. Employee Motivation and Team Building Part 5: Marketing, Social Media and E-Business 11. The Marketing Concept 12. Product Development and Pricing Strategies 13. Marketing Channels 14. Marketing Communications 15. Social Media and E-Business Part 6: Accounting, Finance and Investment 16. Introduction to Management Accounting 17. Money and the Banking System 18. Financial Management 19. Personal Finances and Investments
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