Elina Oksanen-Ylikoski

Businesswomen, dabblers, revivalists or conmen?

Selling and Sales People within Academic, Network Marketing Practioner and Media Discourses

• Broschiertes Buch

Produktbeschreibung

This book is a study of selling and salespeople. Moreover, this is a study of reading, writing and rethinking academic, network marketing (NM) practitioner and media texts of selling and salespeople especially in social settings, such as in the network marketing (NM) context. The focus of this book is to examine two intertwined issues. Firstly, it wishes to explore and challenge concurrent representations of selling and salespeople within the academic community. Secondly, it wants to create an understanding of controversial representations and conflicting opinions of network marketing within academic and practitioner communities and in the media. Thus, firstly, this book provides new epistemological and methodological insights into mainstream academic sales studies and, secondly, creates new knowledge concerning a neglected marketing area, namely network marketing.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 192
• Erscheinungstermin: 30. Mai 2010
• Englisch
• Abmessung: 220mm x 150mm x 12mm
• Gewicht: 304g
• ISBN-13: 9783838309156
• ISBN-10: 3838309154
• Artikelnr.: 27890874

Autorenporträt

Elina Oksanen-Ylikoski is Director of Corporate Relations at the Helsinki School of Economics in Finland. Her professional interests concern co- creation of university-corporate relationships and research and education on professional sales. Oksanen-Ylikoski is one of the founding members of Global Sales Science Institute GSSI.