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Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
Produktdetails
- Produktdetails
- Verlag: Cengage Learning EMEA / South Western College
- 5th ed.
- Seitenzahl: 328
- Erscheinungstermin: 14. Juni 2012
- Englisch
- Abmessung: 246mm x 189mm x 20mm
- Gewicht: 872g
- ISBN-13: 9781111826734
- ISBN-10: 1111826730
- Artikelnr.: 34450336
- Herstellerkennzeichnung Die Herstellerinformationen sind derzeit nicht verfügbar.
- Verlag: Cengage Learning EMEA / South Western College
- 5th ed.
- Seitenzahl: 328
- Erscheinungstermin: 14. Juni 2012
- Englisch
- Abmessung: 246mm x 189mm x 20mm
- Gewicht: 872g
- ISBN-13: 9781111826734
- ISBN-10: 1111826730
- Artikelnr.: 34450336
- Herstellerkennzeichnung Die Herstellerinformationen sind derzeit nicht verfügbar.
Part I: THE BUSINESS ENVIRONMENT.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework for Business.
3. The World Marketplace: Business without Borders.
4. Business Ethics and Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating and Delivering Messages that Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business and Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring and Using Funds to Maximize Value.
10. Financial Markets: Allocating Financial Resources
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management Motivation and Leadership: Bringing Business to Life.
15. HumanResource Management: Building a Top-Quality Workforce.
16. Managing Information and Technology: Finding New Ways to Learn and Link.
17. Operations Management: Putting it All Together.
Personal Finance Appendix.
Online Appendices.
Appendix 1: Labor Unions and Collective Bargaining.
Appendix 2: Business Law.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework for Business.
3. The World Marketplace: Business without Borders.
4. Business Ethics and Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating and Delivering Messages that Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business and Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring and Using Funds to Maximize Value.
10. Financial Markets: Allocating Financial Resources
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management Motivation and Leadership: Bringing Business to Life.
15. HumanResource Management: Building a Top-Quality Workforce.
16. Managing Information and Technology: Finding New Ways to Learn and Link.
17. Operations Management: Putting it All Together.
Personal Finance Appendix.
Online Appendices.
Appendix 1: Labor Unions and Collective Bargaining.
Appendix 2: Business Law.
Part I: THE BUSINESS ENVIRONMENT.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework for Business.
3. The World Marketplace: Business without Borders.
4. Business Ethics and Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating and Delivering Messages that Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business and Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring and Using Funds to Maximize Value.
10. Financial Markets: Allocating Financial Resources
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management Motivation and Leadership: Bringing Business to Life.
15. HumanResource Management: Building a Top-Quality Workforce.
16. Managing Information and Technology: Finding New Ways to Learn and Link.
17. Operations Management: Putting it All Together.
Personal Finance Appendix.
Online Appendices.
Appendix 1: Labor Unions and Collective Bargaining.
Appendix 2: Business Law.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework for Business.
3. The World Marketplace: Business without Borders.
4. Business Ethics and Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating and Delivering Messages that Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business and Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring and Using Funds to Maximize Value.
10. Financial Markets: Allocating Financial Resources
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management Motivation and Leadership: Bringing Business to Life.
15. HumanResource Management: Building a Top-Quality Workforce.
16. Managing Information and Technology: Finding New Ways to Learn and Link.
17. Operations Management: Putting it All Together.
Personal Finance Appendix.
Online Appendices.
Appendix 1: Labor Unions and Collective Bargaining.
Appendix 2: Business Law.