Michele White

Buy It Now

Lessons from Ebay

• Gebundenes Buch

Produktbeschreibung

In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms.

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Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 336
• Erscheinungstermin: 10. Juli 2012
• Englisch
• Gewicht: 617g
• ISBN-13: 9780822352266
• ISBN-10: 0822352265
• Artikelnr.: 34747806

Autorenporträt

Michele White is Associate Professor of Communication at Tulane University. She is the author of The Body and the Screen: Theories of Internet Spectatorship.

Inhaltsangabe

Figures vii
Preface and Acknowledgments ix
Introduction. Lessons and Methods from eBay 1
1. Between Security and Distrust: eBay's Brand, Fan, and Virtual
Communities 24
2. Pins, Cards, and Griffith's Jacket: Producing Identity and Brand
Communities through eBay Live! Conferences and Collecting 52
3. You Can "Get It On" eBay: Selling Gender, Sexuality, and Organized Logic
through the Interface 84
4. eBay's Visible Masculinities: "Gay" and "Gay Interest" Listings and the
Politics of Describing 110
5. eBay Boys Will Be Lesbians: Viewing "Lesbian" and "Lesbian Interest"
Vintage Photography Listings 143
6. Re-collecting Black Americana: "Absolutely Derogatory" Objects and
Narratives from eBay's Community 168
Afterword. Everything in Moderation: The Regulating Aspects of craigslist
and the Moral Assertions of "Community Flagging" 203
Notes 219
Works Cited 289
Index 309