Emily West is Associate Professor of Communication at the University of Massachusetts Amherst and coeditor of The Routledge Companion to Advertising and Promotional Culture.
Inhaltsangabe
Figure List ix Acknowledgments xi Introduction: Buy Now--The Branding of Convenience 1 I Distribution 27 1 A New Kind of Distribution Brand 29 2 The Box: Distribution Fetishism and the Materialities of Ecommerce 51 II Culture 81 3 From Bookseller to Behemoth: The Platformization of Retail 83 4 Speak for Service: Alexa, Surveillance, and Automated Intimacy 107 5 Watch Now: Ubiquitous Media and the Commoditization of Culture 139 III Image 169 6 Amazon.Amazon: Normalizing Monopoly 171 7 American Ubiquity: Amazon's Platform Imperialism 195 Conclusion: Confronting the Costs of Convenience 219
Figure List ix Acknowledgments xi Introduction: Buy Now--The Branding of Convenience 1 I Distribution 27 1 A New Kind of Distribution Brand 29 2 The Box: Distribution Fetishism and the Materialities of Ecommerce 51 II Culture 81 3 From Bookseller to Behemoth: The Platformization of Retail 83 4 Speak for Service: Alexa, Surveillance, and Automated Intimacy 107 5 Watch Now: Ubiquitous Media and the Commoditization of Culture 139 III Image 169 6 Amazon.Amazon: Normalizing Monopoly 171 7 American Ubiquity: Amazon's Platform Imperialism 195 Conclusion: Confronting the Costs of Convenience 219
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