Buyer-seller relationship quality evaluation - Kocherova, Maria
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The main purpose of the work is to analyze the foreign system of relationship quality evaluation, their adaptation and build a new model to operate on Russian industrial market. For this reason, it was necessary to meet the following objectives: - to study theoretical aspects of relationship quality; - to consider foreign models of assessing relationship quality on industrial markets; - to analyze basic features of relationship quality evaluation in Russian industrial companies; - to create a new model of assessing relationship quality to be implemented on Russian industrial market; - to test…mehr

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Produktbeschreibung
The main purpose of the work is to analyze the foreign system of relationship quality evaluation, their adaptation and build a new model to operate on Russian industrial market. For this reason, it was necessary to meet the following objectives: - to study theoretical aspects of relationship quality; - to consider foreign models of assessing relationship quality on industrial markets; - to analyze basic features of relationship quality evaluation in Russian industrial companies; - to create a new model of assessing relationship quality to be implemented on Russian industrial market; - to test the model of assessing relationship quality on strategic and dyadic buyer-seller interaction perspectives and carry out recommendations. This research can helps companies evaluate theirs activities in field of relationships with partners and develop further strategies concerning establishing and maintaining relationships.
Autorenporträt
In 2006 I graduated from Syktyvkar State University, specialization "Marketing", in 2008 I graduated from St. Petersburg state University, Graduate School of Management, Master in International Business (MIB).Now I work at Mondi Syktyvkar, Procurement.