Martin Lindstrom

Broschiertes Buch

Buyology

How Everything We Believe About Why We Buy is Wrong

Beschreibung

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

Autor

New York Times and Wall Street Journal bestselling author Martin Lindstrom, is the CEO and Chairman of the Lindstrom company and the Chairman of Buyology Inc. As one of the world's most respected marketing gurus, he advises top executives at companies including the McDonald's Corporation, Nestlé, PepsiCo, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in the Wall Street Journal, Newsweek, Time, The Economist, the New York Times, BusinessWeek, USA Today and the Sunday Times and his previous book, Brand Sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.

Produktdetails

• New York Times Bestseller
• Verlag: Random House UK
• Artikelnr. des Verlages: 615760
• Seitenzahl: 272
• Erscheinungstermin: 7. Mai 2009
• Englisch
• Abmessung: 198mm x 128mm x 22mm
• Gewicht: 200g
• ISBN-13: 9781847940131
• ISBN-10: 1847940137
• Artikelnr.: 24973126

Rezensionen

Be prepared to have your cherished beliefs overturned. Spectator Business