Shows how the placeless markets that billboards created presage the pop-ups in the ultimate placeless space, the Internet. Richly illustrated with more than 60 illustrations--including an 8-page color insert--of billboards and ads from across the century, this book traces the evolution of billboards from urban centers of the 1920s to the freeways that stretch across America today
Shows how the placeless markets that billboards created presage the pop-ups in the ultimate placeless space, the Internet. Richly illustrated with more than 60 illustrations--including an 8-page color insert--of billboards and ads from across the century, this book traces the evolution of billboards from urban centers of the 1920s to the freeways that stretch across America today
Catherine Gudis is an assistant professor at the University of Oklahoma and received her Ph.D. in American Studies from Yale University. She has worked for several museums, including The Museum of Contemporary Art in Los Angeles, and is the editor of numerous art books, among them Helter Skelter: L.A. Art in the 1990s and A Forestof Signs: Art in the Crisis of Representation.
Inhaltsangabe
Introduction 1. Before the Car Part I: Producing a Landscape of Signs 2. A Nation on Wheels 3. The Culture of Mobility 4. Producing Mobile Audiences and Corridors of Consumption 5. The Aesthetics of Speed and the Powers of Picturization 6. Modern Art and Advertising Part II: Distributing Traffic and Trade: Decentralization and the Birth of the Strip 7. Visualizing Distribution 8. The Consolidation and Growth of National Advertising 9. Traffic and Trade: Buying Power in Motion 10. An Architecture of Mobility 11. The Strip Part III: The Billboard War: Scenic Sisters and the Business of Highway Beautification 12. The Billboard War 13. When Separate Spheres Collide 14. The Pastoral View 15. Billboard Barons 16. Zoning and the Road to Federal Legislation 17. Losers and Winners Conclusion : The Road Ahead Acknowledgments Notes Bibliography Illustration Credits Index
Introduction 1. Before the Car Part I: Producing a Landscape of Signs 2. A Nation on Wheels 3. The Culture of Mobility 4. Producing Mobile Audiences and Corridors of Consumption 5. The Aesthetics of Speed and the Powers of Picturization 6. Modern Art and Advertising Part II: Distributing Traffic and Trade: Decentralization and the Birth of the Strip 7. Visualizing Distribution 8. The Consolidation and Growth of National Advertising 9. Traffic and Trade: Buying Power in Motion 10. An Architecture of Mobility 11. The Strip Part III: The Billboard War: Scenic Sisters and the Business of Highway Beautification 12. The Billboard War 13. When Separate Spheres Collide 14. The Pastoral View 15. Billboard Barons 16. Zoning and the Road to Federal Legislation 17. Losers and Winners Conclusion : The Road Ahead Acknowledgments Notes Bibliography Illustration Credits Index
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