Calvin Coolidge - Greenberg, David
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The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership He was known as "Silent Cal." Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. "The chief business of the American people is business," he famously said. But there is more to Coolidge than…mehr

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Produktbeschreibung
The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership He was known as "Silent Cal." Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. "The chief business of the American people is business," he famously said. But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans-a path that led directly to FDR's "fireside chats" and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept "cool with Coolidge," and he returned the favor.
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Autorenporträt
Since the early 1980s, David Greenberg has been in the trenches, shooting off fusillades into the noisy fray, attempting the marketing of music, artist development, and branding strategy. Presently, he is the Director of Marketing and Development for Music Works International, a Music Booking Agency based North of Boston. In his past life, Greenberg had the ungodly commute into Boston then snaking through the traffic over to Brighton, to direct the marketing at an Agency best left to the imagination, and which still shall not be named much like Ms. Rowling's Voldemort. Greenberg also put in time as the marketing director for 360 Merch, a music merchandising company, and as producer of the music channel for iCAST.com. He got his start in the music industry producing and directing music videos with his company, Second Story Television, and his short-form video, Rubber Rodeo's Scenic Views, was nominated for a Grammy. While at the Rykodisc label, Greenberg worked with Yoko Ono, DEVO, Ringo Starr, Frank Zappa, Lawrence Ferlinghetti, Morphine, Bill Laswell, Arthur Lyman, Joe Boyd, MMW, Red Elvises, and Aisha Kandisha's Jarring Effects, along with releasing spoken-word albums by Bill Hicks, Laurence Ferlinghetti, and Jack Kerouac. For PolyGram Home Video, Greenberg channeled his high-schoolishness into the screenplay for the RIAA Platinum-selling long-form video KISS eXposed.