This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.
This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
How to use this book Introduction Section 1. Understanding business activity: 1. Business activity 2. Classification of businesses 3. Enterprise, business growth and size 4. Types of business organisation 5. Business objectives and stakeholder objectives Section 2. People in business: 6. Motivating workers 7. Organisation and management 8. Recruitment, selection and training of employees 9. Internal and external communication Section 3. Marketing: 10. Marketing, competition and the customer 11. Market research 12. Marketing mix: product and price 13. Marketing mix: place and promotion 14. Marketing strategy Section 4. Operations management: 15. Production of goods and services 16. Costs, scale of production and break-even analysis 17. Achieving quality production 18. Location decisions Section 5. Financial information and decisions: 19. Business finance: needs and sources 20. Cash-flow forecasting and working capital 21. Income statements 22. Statement of financial position 23. Analysis of accounts Section 6. External influences on business activity: 24. Economic issues 25. Environmental and ethical issues 26. Business and the international economy 27. Preparing for assessment Answers to progress check and examination-style questions Sample case studies Index.
How to use this book Introduction Section 1. Understanding business activity: 1. Business activity 2. Classification of businesses 3. Enterprise, business growth and size 4. Types of business organisation 5. Business objectives and stakeholder objectives Section 2. People in business: 6. Motivating workers 7. Organisation and management 8. Recruitment, selection and training of employees 9. Internal and external communication Section 3. Marketing: 10. Marketing, competition and the customer 11. Market research 12. Marketing mix: product and price 13. Marketing mix: place and promotion 14. Marketing strategy Section 4. Operations management: 15. Production of goods and services 16. Costs, scale of production and break-even analysis 17. Achieving quality production 18. Location decisions Section 5. Financial information and decisions: 19. Business finance: needs and sources 20. Cash-flow forecasting and working capital 21. Income statements 22. Statement of financial position 23. Analysis of accounts Section 6. External influences on business activity: 24. Economic issues 25. Environmental and ethical issues 26. Business and the international economy 27. Preparing for assessment Answers to progress check and examination-style questions Sample case studies Index.
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