Mark Fisher, Medi Houghton, Veenu Jain
Cambridge IGCSE® and O Level Business Studies Revised Coursebook
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Mark Fisher, Medi Houghton, Veenu Jain
Cambridge IGCSE® and O Level Business Studies Revised Coursebook
- Broschiertes Buch
This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.
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This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.
Produktdetails
- Produktdetails
- Cambridge International IGCSE
- Verlag: Cambridge University Press
- 3 Revised edition
- Seitenzahl: 372
- Erscheinungstermin: 3. Mai 2018
- Englisch
- Abmessung: 277mm x 220mm x 17mm
- Gewicht: 954g
- ISBN-13: 9781108563987
- ISBN-10: 1108563988
- Artikelnr.: 52639643
- Cambridge International IGCSE
- Verlag: Cambridge University Press
- 3 Revised edition
- Seitenzahl: 372
- Erscheinungstermin: 3. Mai 2018
- Englisch
- Abmessung: 277mm x 220mm x 17mm
- Gewicht: 954g
- ISBN-13: 9781108563987
- ISBN-10: 1108563988
- Artikelnr.: 52639643
Introduction
Section 1. Understanding business activity: 1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Exam-style case study, Section 2. People in business: 6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication
Exam-style case study
Section 3. Marketing: 10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Exam-style case study
Section 4. Operations management: 15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Exam-style case study
Section 5. Financial information and decisions: 19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts
Exam-style case study
Section 6. External influences on business activity: 24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy
Exam-style case study
27. Preparing for assessment
Glossary
Index
Acknowledgements.
Section 1. Understanding business activity: 1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Exam-style case study, Section 2. People in business: 6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication
Exam-style case study
Section 3. Marketing: 10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Exam-style case study
Section 4. Operations management: 15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Exam-style case study
Section 5. Financial information and decisions: 19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts
Exam-style case study
Section 6. External influences on business activity: 24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy
Exam-style case study
27. Preparing for assessment
Glossary
Index
Acknowledgements.
Introduction
Section 1. Understanding business activity: 1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Exam-style case study, Section 2. People in business: 6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication
Exam-style case study
Section 3. Marketing: 10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Exam-style case study
Section 4. Operations management: 15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Exam-style case study
Section 5. Financial information and decisions: 19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts
Exam-style case study
Section 6. External influences on business activity: 24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy
Exam-style case study
27. Preparing for assessment
Glossary
Index
Acknowledgements.
Section 1. Understanding business activity: 1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Exam-style case study, Section 2. People in business: 6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication
Exam-style case study
Section 3. Marketing: 10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Exam-style case study
Section 4. Operations management: 15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Exam-style case study
Section 5. Financial information and decisions: 19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts
Exam-style case study
Section 6. External influences on business activity: 24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy
Exam-style case study
27. Preparing for assessment
Glossary
Index
Acknowledgements.