Written by an experienced author in an engaging and accessible style this Coursebook provides comprehensive coverage of the syllabus and contains lots of activities and practice questions to help students apply commercial theory, with up-to-date, real-life examples.
Written by an experienced author in an engaging and accessible style this Coursebook provides comprehensive coverage of the syllabus and contains lots of activities and practice questions to help students apply commercial theory, with up-to-date, real-life examples.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Introduction Topic 1. Production: 1. Chain of production 2. Specialisation and division of labour 3. Commerce 4. Relationship between industry, commerce and direct services Topic 2. Retail trade: 5. Role of the retailer in the chain of distribution 6. Types of retailer 7. Large-scale and small-scale retailing 8. Selling techniques and methods, and the implications of e-commerce 9. Trends in retailing Topic 3. Consumer credit: 10. Use of credit 11. Types of credit Topic 4. Wholesale trade: 12. Role of the wholesaler in the chain of distribution 13. Functions and services of the wholesaler 14. Intermediaries in the wholesale trade Topic 5. Documents of trade: 15. Documents of home trade 16. Terms of payment Topic 6. International trade: 17. Importance of international trade 18. Balance of trade and balance of payments 19. Customs authorities 20. Free trade, trading blocs and protectionism 21. Difficulties faced by exporters and importers Topic 7. Advertising: 22. Role of advertising 23. Advertising media 24. Methods of appeal (devices) 25. Sales promotion 26. Trends in advertising Topic 8. Communications: 27. Importance of communications in trade and the global market 28. Methods of communications 29. Postal services 30. Trends in communications Topic 9. Transport: 31. Transportation 32. Containerisation 33. International transport ¿ ports and airports 34. Transport documents 35. Developments and trends in transportation Topic 10. Warehousing: 36. Role of warehousing 37. Types of warehouse Topic 11. Insurance: 38. Purposes of insurance 39. Business and personal risks 40. Insurance principles 41. Effecting insurance cover 42. Statistical basis of insurance 43. Effecting a claim Topic 12. Banking: 44. Banking services 45. Means of payment for home and international trade activities 46. Trends in banking Topic 13. The Business Unit: 47. Location of a business 48. Public and private sectors 49. Main forms of business organisations in the private sector 50. Franchises 51. Multinationals Topic 14. Finance: 52. Sources of finance 53. Finance for commercial activity 54. Improving commercial performance Topic 15. Changing Environment of Commerce: 55. Commercial activity and the external environment 56. Commercial and environmental effects of e-commerce 57. Commerce and the environment 58. Consumer protection Examination Guidance Answers Glossary Index.
Introduction Topic 1. Production: 1. Chain of production 2. Specialisation and division of labour 3. Commerce 4. Relationship between industry, commerce and direct services Topic 2. Retail trade: 5. Role of the retailer in the chain of distribution 6. Types of retailer 7. Large-scale and small-scale retailing 8. Selling techniques and methods, and the implications of e-commerce 9. Trends in retailing Topic 3. Consumer credit: 10. Use of credit 11. Types of credit Topic 4. Wholesale trade: 12. Role of the wholesaler in the chain of distribution 13. Functions and services of the wholesaler 14. Intermediaries in the wholesale trade Topic 5. Documents of trade: 15. Documents of home trade 16. Terms of payment Topic 6. International trade: 17. Importance of international trade 18. Balance of trade and balance of payments 19. Customs authorities 20. Free trade, trading blocs and protectionism 21. Difficulties faced by exporters and importers Topic 7. Advertising: 22. Role of advertising 23. Advertising media 24. Methods of appeal (devices) 25. Sales promotion 26. Trends in advertising Topic 8. Communications: 27. Importance of communications in trade and the global market 28. Methods of communications 29. Postal services 30. Trends in communications Topic 9. Transport: 31. Transportation 32. Containerisation 33. International transport ¿ ports and airports 34. Transport documents 35. Developments and trends in transportation Topic 10. Warehousing: 36. Role of warehousing 37. Types of warehouse Topic 11. Insurance: 38. Purposes of insurance 39. Business and personal risks 40. Insurance principles 41. Effecting insurance cover 42. Statistical basis of insurance 43. Effecting a claim Topic 12. Banking: 44. Banking services 45. Means of payment for home and international trade activities 46. Trends in banking Topic 13. The Business Unit: 47. Location of a business 48. Public and private sectors 49. Main forms of business organisations in the private sector 50. Franchises 51. Multinationals Topic 14. Finance: 52. Sources of finance 53. Finance for commercial activity 54. Improving commercial performance Topic 15. Changing Environment of Commerce: 55. Commercial activity and the external environment 56. Commercial and environmental effects of e-commerce 57. Commerce and the environment 58. Consumer protection Examination Guidance Answers Glossary Index.
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