Campaigns and Elections American Style
The Changing Landscape of Political Campaigns
Herausgeber: Nelson, Candice J; Thurber, James A
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Campaigns and Elections American Style
The Changing Landscape of Political Campaigns
Herausgeber: Nelson, Candice J; Thurber, James A
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Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. Offering a unique and careful mix of Democrat and Republican, academic and campaign practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2016 presidential and congressional elections.
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Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. Offering a unique and careful mix of Democrat and Republican, academic and campaign practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2016 presidential and congressional elections.
Produktdetails
- Produktdetails
- Verlag: Jenny Stanford Publishing
- 5th edition
- Seitenzahl: 358
- Erscheinungstermin: 9. Oktober 2018
- Englisch
- Abmessung: 226mm x 150mm x 23mm
- Gewicht: 567g
- ISBN-13: 9781138605183
- ISBN-10: 1138605182
- Artikelnr.: 53778767
- Verlag: Jenny Stanford Publishing
- 5th edition
- Seitenzahl: 358
- Erscheinungstermin: 9. Oktober 2018
- Englisch
- Abmessung: 226mm x 150mm x 23mm
- Gewicht: 567g
- ISBN-13: 9781138605183
- ISBN-10: 1138605182
- Artikelnr.: 53778767
Candice J. Nelson is Professor of Government, and Academic Director of the Campaign Management Institute, at American University. She is the author of Grant Park: The Democratization of Presidential Elections: 1968-2008; co-author of The Myth of the Independent Voter, Vital Signs: Perspective on the Health of American Campaigning and The Money Chase: Congressional Campaign Finance Reform; and co-editor of Campaign Warriors: Political Consultants in Elections; Crowded Airways: Campaign Advertising in Elections; and Shades of Gray: Perspectives on Campaign Ethics. James A. Thurber is Distinguished University Professor of Government, and Founder and former Director of the Center for Congressional and Presidential Studies, at American University. Dr. Thurber is the author, co-author, or editor of Obama In Office, Rivals for Power: Presidential-Congressional Relations; Campaign Warriors: Political Consultants in Elections; Crowded Airways: Campaign Advertising in Elections; The Battle for Congress: Consultants, Candidates; Voters, Congress and the Internet; and American Gridlock: The Sources, Character and Impact of Political Polarization.
Chapter 1 Elections in a Polarized America: Understanding the Dynamics and
the Transformation of American Political Campaigns James A. Thurber and
Candice J. Nelson
PART I The Political Context of Campaigns: Campaign Planning and
Management, Political Parties, and Redistricting
Chapter 2 Campaign Planning and Management: The Key Elements of Campaigns
Anne Caprara
Chapter 3 The Role of Political Parties David A. Dulio and John S.
Klemanski
Chapter 4 Elections and the Long Journey into the Redistricting Thicket
David Lublin
PART II Identifying Voters: Who Votes, Why, and How
Chapter 5 The Uses and Challenges of Survey Research in Election Campaigns
Glen Bolger
Chapter 6 Political Data, Analytics, and Targeting Tom Bonier
Chapter 7 U.S. Elections on the Brink Chris Sautter
Chapter 8 The Ground Game: Field Organizing in Political Campaigns Alicia
Kolar Prevost
PART III Communicating with Voters
Chapter 9 Creating a Winning Campaign Strategy David Winston
Chapter 10 Paid Media Today: Four Screens but the Same Two Eyes Martin
Hamburger
Chapter 11 From Television to Twitter: The Evolution of Earned Media Ed
O'Keefe
PART IV Financing Elections
Chapter 12 Candidate Campaign Fundraising Strategies Anthony Corrado
Chapter 13 Outside Money and Inside Policy: Campaign Finance Before and
After Citizens United R. Sam Garrett
PART V The Future of Campaigns and Elections
Chapter 14 Why Campaigns Matter in a Polarized Environment Candice J.
Nelson and James A. Thurber
the Transformation of American Political Campaigns James A. Thurber and
Candice J. Nelson
PART I The Political Context of Campaigns: Campaign Planning and
Management, Political Parties, and Redistricting
Chapter 2 Campaign Planning and Management: The Key Elements of Campaigns
Anne Caprara
Chapter 3 The Role of Political Parties David A. Dulio and John S.
Klemanski
Chapter 4 Elections and the Long Journey into the Redistricting Thicket
David Lublin
PART II Identifying Voters: Who Votes, Why, and How
Chapter 5 The Uses and Challenges of Survey Research in Election Campaigns
Glen Bolger
Chapter 6 Political Data, Analytics, and Targeting Tom Bonier
Chapter 7 U.S. Elections on the Brink Chris Sautter
Chapter 8 The Ground Game: Field Organizing in Political Campaigns Alicia
Kolar Prevost
PART III Communicating with Voters
Chapter 9 Creating a Winning Campaign Strategy David Winston
Chapter 10 Paid Media Today: Four Screens but the Same Two Eyes Martin
Hamburger
Chapter 11 From Television to Twitter: The Evolution of Earned Media Ed
O'Keefe
PART IV Financing Elections
Chapter 12 Candidate Campaign Fundraising Strategies Anthony Corrado
Chapter 13 Outside Money and Inside Policy: Campaign Finance Before and
After Citizens United R. Sam Garrett
PART V The Future of Campaigns and Elections
Chapter 14 Why Campaigns Matter in a Polarized Environment Candice J.
Nelson and James A. Thurber
Chapter 1 Elections in a Polarized America: Understanding the Dynamics and
the Transformation of American Political Campaigns James A. Thurber and
Candice J. Nelson
PART I The Political Context of Campaigns: Campaign Planning and
Management, Political Parties, and Redistricting
Chapter 2 Campaign Planning and Management: The Key Elements of Campaigns
Anne Caprara
Chapter 3 The Role of Political Parties David A. Dulio and John S.
Klemanski
Chapter 4 Elections and the Long Journey into the Redistricting Thicket
David Lublin
PART II Identifying Voters: Who Votes, Why, and How
Chapter 5 The Uses and Challenges of Survey Research in Election Campaigns
Glen Bolger
Chapter 6 Political Data, Analytics, and Targeting Tom Bonier
Chapter 7 U.S. Elections on the Brink Chris Sautter
Chapter 8 The Ground Game: Field Organizing in Political Campaigns Alicia
Kolar Prevost
PART III Communicating with Voters
Chapter 9 Creating a Winning Campaign Strategy David Winston
Chapter 10 Paid Media Today: Four Screens but the Same Two Eyes Martin
Hamburger
Chapter 11 From Television to Twitter: The Evolution of Earned Media Ed
O'Keefe
PART IV Financing Elections
Chapter 12 Candidate Campaign Fundraising Strategies Anthony Corrado
Chapter 13 Outside Money and Inside Policy: Campaign Finance Before and
After Citizens United R. Sam Garrett
PART V The Future of Campaigns and Elections
Chapter 14 Why Campaigns Matter in a Polarized Environment Candice J.
Nelson and James A. Thurber
the Transformation of American Political Campaigns James A. Thurber and
Candice J. Nelson
PART I The Political Context of Campaigns: Campaign Planning and
Management, Political Parties, and Redistricting
Chapter 2 Campaign Planning and Management: The Key Elements of Campaigns
Anne Caprara
Chapter 3 The Role of Political Parties David A. Dulio and John S.
Klemanski
Chapter 4 Elections and the Long Journey into the Redistricting Thicket
David Lublin
PART II Identifying Voters: Who Votes, Why, and How
Chapter 5 The Uses and Challenges of Survey Research in Election Campaigns
Glen Bolger
Chapter 6 Political Data, Analytics, and Targeting Tom Bonier
Chapter 7 U.S. Elections on the Brink Chris Sautter
Chapter 8 The Ground Game: Field Organizing in Political Campaigns Alicia
Kolar Prevost
PART III Communicating with Voters
Chapter 9 Creating a Winning Campaign Strategy David Winston
Chapter 10 Paid Media Today: Four Screens but the Same Two Eyes Martin
Hamburger
Chapter 11 From Television to Twitter: The Evolution of Earned Media Ed
O'Keefe
PART IV Financing Elections
Chapter 12 Candidate Campaign Fundraising Strategies Anthony Corrado
Chapter 13 Outside Money and Inside Policy: Campaign Finance Before and
After Citizens United R. Sam Garrett
PART V The Future of Campaigns and Elections
Chapter 14 Why Campaigns Matter in a Polarized Environment Candice J.
Nelson and James A. Thurber