Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. Offering a unique and careful mix of Democrat and Republican, academic and campaign practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2016 presidential and congressional elections.
Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. Offering a unique and careful mix of Democrat and Republican, academic and campaign practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with special focus on the 2016 presidential and congressional elections.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Candice J. Nelson is Professor of Government, and Academic Director of the Campaign Management Institute, at American University. She is the author of Grant Park: The Democratization of Presidential Elections: 1968-2008; co-author of The Myth of the Independent Voter, Vital Signs: Perspective on the Health of American Campaigning and The Money Chase: Congressional Campaign Finance Reform; and co-editor of Campaign Warriors: Political Consultants in Elections; Crowded Airways: Campaign Advertising in Elections; and Shades of Gray: Perspectives on Campaign Ethics. James A. Thurber is Distinguished University Professor of Government, and Founder and former Director of the Center for Congressional and Presidential Studies, at American University. Dr. Thurber is the author, co-author, or editor of Obama In Office, Rivals for Power: Presidential-Congressional Relations; Campaign Warriors: Political Consultants in Elections; Crowded Airways: Campaign Advertising in Elections; The Battle for Congress: Consultants, Candidates; Voters, Congress and the Internet; and American Gridlock: The Sources, Character and Impact of Political Polarization.
Inhaltsangabe
Chapter 1 Elections in a Polarized America: Understanding the Dynamics and the Transformation of American Political Campaigns James A. Thurber and Candice J. Nelson PART I The Political Context of Campaigns: Campaign Planning and Management, Political Parties, and Redistricting Chapter 2 Campaign Planning and Management: The Key Elements of Campaigns Anne Caprara Chapter 3 The Role of Political Parties David A. Dulio and John S. Klemanski Chapter 4 Elections and the Long Journey into the Redistricting Thicket David Lublin PART II Identifying Voters: Who Votes, Why, and How Chapter 5 The Uses and Challenges of Survey Research in Election Campaigns Glen Bolger Chapter 6 Political Data, Analytics, and Targeting Tom Bonier Chapter 7 U.S. Elections on the Brink Chris Sautter Chapter 8 The Ground Game: Field Organizing in Political Campaigns Alicia Kolar Prevost PART III Communicating with Voters Chapter 9 Creating a Winning Campaign Strategy David Winston Chapter 10 Paid Media Today: Four Screens but the Same Two Eyes Martin Hamburger Chapter 11 From Television to Twitter: The Evolution of Earned Media Ed O'Keefe PART IV Financing Elections Chapter 12 Candidate Campaign Fundraising Strategies Anthony Corrado Chapter 13 Outside Money and Inside Policy: Campaign Finance Before and After Citizens United R. Sam Garrett PART V The Future of Campaigns and Elections Chapter 14 Why Campaigns Matter in a Polarized Environment Candice J. Nelson and James A. Thurber
Chapter 1 Elections in a Polarized America: Understanding the Dynamics and the Transformation of American Political Campaigns James A. Thurber and Candice J. Nelson PART I The Political Context of Campaigns: Campaign Planning and Management, Political Parties, and Redistricting Chapter 2 Campaign Planning and Management: The Key Elements of Campaigns Anne Caprara Chapter 3 The Role of Political Parties David A. Dulio and John S. Klemanski Chapter 4 Elections and the Long Journey into the Redistricting Thicket David Lublin PART II Identifying Voters: Who Votes, Why, and How Chapter 5 The Uses and Challenges of Survey Research in Election Campaigns Glen Bolger Chapter 6 Political Data, Analytics, and Targeting Tom Bonier Chapter 7 U.S. Elections on the Brink Chris Sautter Chapter 8 The Ground Game: Field Organizing in Political Campaigns Alicia Kolar Prevost PART III Communicating with Voters Chapter 9 Creating a Winning Campaign Strategy David Winston Chapter 10 Paid Media Today: Four Screens but the Same Two Eyes Martin Hamburger Chapter 11 From Television to Twitter: The Evolution of Earned Media Ed O'Keefe PART IV Financing Elections Chapter 12 Candidate Campaign Fundraising Strategies Anthony Corrado Chapter 13 Outside Money and Inside Policy: Campaign Finance Before and After Citizens United R. Sam Garrett PART V The Future of Campaigns and Elections Chapter 14 Why Campaigns Matter in a Polarized Environment Candice J. Nelson and James A. Thurber
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