With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever.
With new and revised chapters throughout, the sixth edition of Campaigns and Elections American Style allows academics and campaign professionals the chance to explain how the COVID-19 pandemic, 2020 general election, and 2022 midterm election upended the campaign process and changed the landscape of political campaigns forever.
Candice J. Nelson is Professor of Government, and Academic Director of the Campaign Management Institute at American University. James A. Thurber is Distinguished University Professor Emeritus of Government, and Founder and former Director of the Center for Congressional and Presidential Studies at American University. David A. Dulio is Distinguished Professor of Political Science and Director of the Center for Civic Engagement at Oakland University.
Inhaltsangabe
An Introduction to Campaigns and Elections, American Style David A. Dulio, Candice J. Nelson and James A. Thurber PART I Campaign Rules and Actors 1 US Democracy Survives a Challenge Chris Sautter 2 Redistricting and Reapportionment in U.S. Elections Stephen K. Medvic 3 Outside Money and Inside Policy: Campaign Finance in Federal Election R. Sam Garrett 4 The Role of Political Parties David A. Dulio and John S. Klemanski PART II Campaign Context 5 Campaign Management: The Key Elements of a Campaign Anne Caprara 6 The Uses and Challenges of Survey Research in Election Campaigns Glen Bolger 7 Primaries: The Key to Understanding Party Factions in American Politics Elaine C. Kamarck PART III The Dynamics of the Campaign 8 Microtargeting and Big Data Tom Bonier 9 Paid Media Terrance Green 10 How Digital Changed the Political Landscape Scott Goodstein 11 The Changing Dynamics of Campaign Media: Earned and Owned Ron Elving 12 Field Organizing in Political Campaigns Alicia Kolar Prevost Conclusion Candice J. Nelson, James A. Thurber and David A. Dulio
An Introduction to Campaigns and Elections, American Style David A. Dulio, Candice J. Nelson and James A. Thurber PART I Campaign Rules and Actors 1 US Democracy Survives a Challenge Chris Sautter 2 Redistricting and Reapportionment in U.S. Elections Stephen K. Medvic 3 Outside Money and Inside Policy: Campaign Finance in Federal Election R. Sam Garrett 4 The Role of Political Parties David A. Dulio and John S. Klemanski PART II Campaign Context 5 Campaign Management: The Key Elements of a Campaign Anne Caprara 6 The Uses and Challenges of Survey Research in Election Campaigns Glen Bolger 7 Primaries: The Key to Understanding Party Factions in American Politics Elaine C. Kamarck PART III The Dynamics of the Campaign 8 Microtargeting and Big Data Tom Bonier 9 Paid Media Terrance Green 10 How Digital Changed the Political Landscape Scott Goodstein 11 The Changing Dynamics of Campaign Media: Earned and Owned Ron Elving 12 Field Organizing in Political Campaigns Alicia Kolar Prevost Conclusion Candice J. Nelson, James A. Thurber and David A. Dulio
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