Danny Rogers (the Brand Republic Group Group Editor-in-Chief)

Campaigns That Shook the World

The Evolution of Public Relations
Mitarbeit:Sorrell, Martin

• Broschiertes Buch

Produktbeschreibung

Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.

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Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 5618
• Seitenzahl: 232
• Erscheinungstermin: 1. Oktober 2015
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 360g
• ISBN-13: 9780749475093
• ISBN-10: 0749475099
• Artikelnr.: 42559615

Autorenporträt

Danny Rogers is Editor-in-Chief of PRWeek magazine and Group Editor-in-Chief for Haymarket's Brand Republic group (Campaign, Media Week , Marketing, and BrandRepublic.com). He writes a regular column on politics and business for the Independent.

Inhaltsangabe

• Section - One: Old school, robust media battles but with leadership, strategy and innovation;
• • Chapter - 01: Labour Isn't working: The election of Margaret Thatcher - 1978-1979;
  • Chapter - 02: New Labour, New Britain: Tony Blair's repositioning of the Labour Party - 1994-2005;
  • Chapter - 03: A right royal renaissance: Rescuing the British Monarchy - 1997-2011;
• Section - Two: New approaches in global entertainment and sport, based on coalition and creativity;
• • Chapter - 04: Start Me Up: Reinventing the Rolling Stones - 1981-1982 ;
  • Chapter - 05: A way beyond football: Brand David Beckham - 1998-2013;
  • Chapter - 06: Inspiring a generation: London 2012 Olympic Games - 2005-2012;
• Section - Three: Modern marketing movements with digital convergence and purpose;
• • Chapter - 07: Product (RED): How Bono changed cause marketing - 2006-2014;
  • Chapter - 08: The audacity of hope: Obama for America - 2006-2008;
  • Chapter - 09: Campaign for Real Beauty: Dove - 2003-2013;
  • Chapter - 10: Conclusions: A manifesto for great campaigns

Rezensionen

"

Danny's book identifies some of the best apple polishers in the business, and examines the role they played in many of the defining campaigns - personal and political, commercial, sporting and cultural - of the modern era.
Campaigns that Shook the World is testament to the effectiveness of great communications. It's more, though, than a welcome addition to the marketing canon. The people and campaigns it explores have shaped the world in which we live - our politics, media, culture and society - in entertaining, controversial and fascinating style.

" Taken from the foreword by Sir Martin Sorrell