This study analyzes the rise and development of the German journalistic discourse around the use of electronic synthesizers, sequencers and samplers by pop-music artists. A discourse analysis reveals the changes in attributions of virtuosity, authenticity and subversion taking place from the '70s to the '80s as a result of the new electronic means of artistic expression. A complementing interview analysis reveals that the resulting order of discourse is still relevant for the identity of contemporary electronic music artists.
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