Andere Kunden interessierten sich auch für
![Freeconomics: Do consumers tend to discriminate pay-models for information goods?]( "Freeconomics: Do consumers tend to discriminate pay-models for information goods?")
Freeconomics: Do consumers tend to discriminate pay-models for information goods?17,99 €![Pink Floyds]( "Pink Floyds")
Pink Floyds "The Wall" - eine Abrechnung mit der Popkultur?15,95 €![Mediated Participation in the column ¿A day in the life of¿¿]( "Mediated Participation in the column ¿A day in the life of¿¿")
Mediated Participation in the column ¿A day in the life of¿¿18,95 €![The influence of social media on relationship marketing]( "The influence of social media on relationship marketing")
The influence of social media on relationship marketing17,95 €![Multisensuales Event. Pink Floyd]( "Multisensuales Event. Pink Floyd")
Multisensuales Event. Pink Floyd "The Wall"17,95 €![The impact of introducing e-learning courses]( "The impact of introducing e-learning courses")
The impact of introducing e-learning courses42,95 €![Cyber Security and National Security of the United States]( "Cyber Security and National Security of the United States")
Cyber Security and National Security of the United States17,95 €
Seminar paper from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,3, Johannes Gutenberg University Mainz (Institut für Publizistik), course: Ausgewählt medienwirtschaftliche Forschungsergebnisse, language: English, abstract: For almost 15 years, the so-called digital natives as well as older generations learned that news online is free. One could read a massive amount of content for free on the websites of the same newspaper brands that charge their readers everywhere else. A more or less obvious paradox, mainly financed on the back of a growing advertising market. However, with the burst of the new economy bubble, it became apparent that advertising would transform. The newspaper industry declined to revise its subsidy model albeit acting in a rapidly changing media economy, which forces every player to reconsider its long-term strategy.First, the study will introduce the current state of the media market in order to see more clearly why new revenue streams are needed. Here, the study will utilize path dependency theory that suggests a strategic lock-in of the industry. Second, the basic economic terms of paywalls are presented by analysing the theoretical background. Third, the groundwork will be reviewed in practice by discussing several of the latest research studies and examples from recent paywall implementations.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.