In this book, David Holian and Charles L. Prysby examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates.
In this book, David Holian and Charles L. Prysby examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates.
David Holian is Associate Professor of Political Science at the University of North Carolina at Greensboro. Charles L. Pyrsby is Professor of Political Science at the University of North Carolina at Greensboro.
Inhaltsangabe
1. Candidate Character Traits in Presidential Elections 2. Conceptualizing and Measuring Candidate Character Traits 3. Voter Perceptions of Candidate Character Traits 4. The Impact of Candidate Character Trait Perceptions on the Vote 5. The Formation of Candidate Character Trait Perceptions 6. Candidate Character Traits in the 2012 Presidential Election 7. Media Consumption, Character Trait Perceptions, and Voting 8. May the Best Person Win
1. Candidate Character Traits in Presidential Elections 2. Conceptualizing and Measuring Candidate Character Traits 3. Voter Perceptions of Candidate Character Traits 4. The Impact of Candidate Character Trait Perceptions on the Vote 5. The Formation of Candidate Character Trait Perceptions 6. Candidate Character Traits in the 2012 Presidential Election 7. Media Consumption, Character Trait Perceptions, and Voting 8. May the Best Person Win
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