Capital Investment and Valuation - Myers, Stewart C.; Brealey, Richard A.
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Richard Brealey and Stewart Myers are two of the most-respected names in education and corporate finance. Their best-selling college textbook, Principles of Corporate Finance, is used throughout the world in many of the top college and corporate programs. In its latest edition, their textbook has sold more than 48,000 copies, but only about 4,000 have been sold through professional book channels and virtually none through trade channels. We now have an exciting opportunity to capitalize on the success of this seminal college textbook from McGraw-Hill Higher Education by creating a new series…mehr

Produktbeschreibung
Richard Brealey and Stewart Myers are two of the most-respected names in education and corporate finance. Their best-selling college textbook, Principles of Corporate Finance, is used throughout the world in many of the top college and corporate programs. In its latest edition, their textbook has sold more than 48,000 copies, but only about 4,000 have been sold through professional book channels and virtually none through trade channels. We now have an exciting opportunity to capitalize on the success of this seminal college textbook from McGraw-Hill Higher Education by creating a new series for the trade and professional markets. This new series, Brealey & Myers on Corporate Finance, focuses on specific key topics of corporate finance from the existing college book. This series will be the corporate finance reference guide for industry professionals and builds on the success of the Brealey and Myers brand name. The first book in this series from Professor Brealey and Professor Myers is Capital Investment and Valuation. At about half the length of the college text, the book will be much slimmer and more manageable, while retaining the key content that is so important to the professional market. This valuable book features the most important aspects of corporate finance, including: The role of the financial manager; Present value and rates of return; Validity and the role of the capital asset pricing model; Company cost of capital; Option value determination; Merger gains and costs; Real options and their role in corporate planning; Brealey and Myers are well-respected names in not only the education market but also in the professional market. This series, Brealey & Myers on Corporate Finance, would be a great addition to the McGraw-Hill Professional Publishing program.