Regina Lee Blaszczyk

Capitalism and the Senses

Herausgeber: Suisman, David

• Gebundenes Buch

Produktbeschreibung

Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. If the senses have a history, as Karl Marx wrote, then that history is inseparable from the development of capitalism, which has both taken advantage of the senses and influenced how sensory experience has changed over time. This pioneering collection shows how seeing, hearing, tasting, smelling, and touching have both shaped and been shaped by commercial interests from the turn of the twentieth century to our own time. From the manipulation of taste and texture in the food industry to the careful engineering of the feel of artificial fabrics, capitalist enterprises have worked to commodify the senses in a wide variety of ways. Drawing on history, anthropology, geography, and other fields, the volume's essays analyze not only where this effort has succeeded but also where the senses have resisted control and the logic of markets. The result is an innovative ensemble that demonstrates how the drive to exploit sensorial experience for profit became a defining feature of capitalist modernity and establishes the senses as an important dimension of the history of capitalism. Contributors: Nicholas Anderman, Regina Lee Blaszczyk, Jessica P. Clark, Ai Hisano, Lisa Jacobson, Sven Kube, Grace Lees-Maffei, Ingemar Pettersson, David Suisman, Ana María Ulloa, Nicole Welk-Joerger.

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Produktdetails

• Verlag: University of Pennsylvania Press
• Seitenzahl: 314
• Erscheinungstermin: 1. Juni 2023
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 662g
• ISBN-13: 9781512824209
• ISBN-10: 1512824208
• Artikelnr.: 65594600

Autorenporträt

Regina Lee Blaszczyk is Professor of Business History and Leadership Chair in the History of Business and Society at the University of Leeds. David Suisman is Associate Professor of History at the University of Delaware.

Inhaltsangabe

Series Editor's Foreword
Roger Horowitz
Introduction
Regina Lee Blaszczyk and David Suisman
Part I. Framing Capitalism and the Senses
Chapter 1. "Use Not Perfumery to Flavor Soup": The Science of the Senses in
Aesthetic Capitalism
Ai Hisano
Chapter 2. Chasing Flavor: Sensory Science and the Economy
Ingemar Pettersson
Chapter 3. Richer Sounds: Capitalism, Musical Instruments, and the Cold War
Sonic Divide
Sven Kube
Part II. Resisting Rationalization
Chapter 4. Altered States and Gustatory Taste: The Sensory Synergies of
Whiskey Marketing in the Mid-Twentieth-Century United States
Lisa Jacobson
Chapter 5. The Psychophysics of Taste and Smell: From Experimental Science
to Commercial Tool
Ana María Ulloa
Chapter 6. Sky's the Limit: Capitalism, the Senses, and the Failure of
Commercial Supersonic Aviation in the United States
David Suisman
Chapter 7. Sounding Maritime Metal: On Weathering Steel and Listening to
Capitalism at Sea
Nicholas Anderman
Part III. Production
Chapter 8. Making Human Trash Tasty: A History of Sweet Cattle Feed in the
Progressive Era
Nicole Welk-Joerger
Chapter 9. Getting a Handle on It: Thomas Lamb, Mass Production, and Touch
in Design History
Grace Lees-Maffei
Part IV. Marketplace
Chapter 10. Fragrance and Fair Women: Perfumers and Consumers in Modern
London
Jessica P. Clark
Chapter 11. Sold on Softness: DuPont Synthetics and Sensory Experience
Regina Lee Blaszczyk
Chapter 12. Feminine Touches: The Sensory World of Lady Hilton
Megan J. Elias
Notes
List of Contributors
Index