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Examines the psychological phenomena that capture our attention, and how to use them to draw and retain attention for ideas, work and companies. From the former editor of "Mashable" and co-founder of DominateFund.

Produktbeschreibung
Examines the psychological phenomena that capture our attention, and how to use them to draw and retain attention for ideas, work and companies. From the former editor of "Mashable" and co-founder of DominateFund.
Autorenporträt
Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on attention. He is the cofounder and managing partner of DominateFund, a venture capital firm; was coeditor and editor-at-large of Mashable; and served as columnist for CNET. Parr was named one of the top ten tech journalists in the world by Say Media and named to the Forbes "30 Under 30." He lives in San Francisco.