Case method for the marketing of Poro Cheese - Ávila, Claudia;Rosales Pérez, Ma. Ydolina
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The use of the case method as a pedagogical means is justified by the idea that students, both individually and in groups, learn better because they accept more responsibility in the development of the discussion and get closer to the reality of their future professional; it is an active method that requires constant student participation and whose success depends fundamentally on the competence of the teacher in its use.

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Produktbeschreibung
The use of the case method as a pedagogical means is justified by the idea that students, both individually and in groups, learn better because they accept more responsibility in the development of the discussion and get closer to the reality of their future professional; it is an active method that requires constant student participation and whose success depends fundamentally on the competence of the teacher in its use.
Autorenporträt
Parcours académique : Licence en relations commerciales. Master en gestion avec spécialisation en marketing stratégique. Accréditation du logiciel LabSagExpérience professionnelle. Volkswagen de México. Assistant administratif. Gestion de la relation client (CRM), gestion du portefeuille de clients. Association mexicaine des éleveurs de zébus.