Case Studies in Crisis Communication
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The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine sociocultural issues associated with responding to a variety of crises. Additionally, a unique feature of the book is a section titled Views from the Expert, which appears at the end of each chapter. Because the expert in question is not connected in any way to the crisis, she or he share disinterested opinions and insights on the specifics of a crisis that confronted an organization. To expand the…mehr

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Produktbeschreibung
The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine sociocultural issues associated with responding to a variety of crises. Additionally, a unique feature of the book is a section titled Views from the Expert, which appears at the end of each chapter. Because the expert in question is not connected in any way to the crisis, she or he share disinterested opinions and insights on the specifics of a crisis that confronted an organization. To expand the boundaries of the knowledge and the practice of communication for crisis management to one that addresses the effects of the confluence of globalization and technology on business paradigms and on practitioner competencies.The international nature and the variety of the cases, both on profit and nonprofit organizations and government agencies, and the crisis expert 's views at the end of each chapter, coupled with discussion questions, makes the textbook appealing to an international audience. The implications of the globalization process for crisis management is also be addressed.
Case Studies in Crisis Communication: International Perspectives on Hits and Misses was organized to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.
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Autorenporträt
Amiso M. George is an Associate Professor of Journalism at Texas Christian University, Fort Worth, Texas, USA where she teaches crisis communication and public relations campaign. A former director of the Strategic Communication graduate program at TCU, she developed and taught the first course in crisis communication in 2003 at the Reynolds School of Journalism, University of Nevada, Reno, where she was also director of the public relations program. Cornelius B. Pratt, is a contributing editor of Public Relations Quarterly and a Professor at Temple University School of Communications and Theater, USA. Before joining the Temple faculty in 2006, he served for nearly six years in the U.S. Department of Agriculture, in Washington, DC, and for 11 years on the faculty on the faculty at Michigan State University, the last eight years as full professor.