Casebook of Indigenous Business Practices in Africa
126,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
63 °P sammeln
  • Gebundenes Buch

Indigenous enterprise practices are an essential part of business success in Africa. The continent's unique and diverse culture, embedded in age-long practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable business structures.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Indigenous enterprise practices are an essential part of business success in Africa. The continent's unique and diverse culture, embedded in age-long practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable business structures.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Ogechi Adeola is a Professor of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria. In addition, she serves as a member of the Governing Board of University of Kigali, Rwanda. Her multi-dimensional research focuses on advancing knowledge across the intersection of marketing, entrepreneurship, tourism, and gender. She is the editor of the book, Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS), published in 2021 by Emerald Publishing Limited.