Cases about Redefining Global Strategy - Ghemawat, Pankaj; Siegel, Jordan
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In "Cases about Redefining Global Strategy," Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and firms, management education must adopt a truly modern perspective on globalization--one that illuminates differences across borders rather than emphasizing similarities and imposing local models onto far-flung cultures. A new generation of managers and innovators who must compete in a "flat" world cannot succeed while following a…mehr

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Produktbeschreibung
In "Cases about Redefining Global Strategy," Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and firms, management education must adopt a truly modern perspective on globalization--one that illuminates differences across borders rather than emphasizing similarities and imposing local models onto far-flung cultures. A new generation of managers and innovators who must compete in a "flat" world cannot succeed while following a one-size-fits-all approach to global strategy. Pankaj Ghemawat, Professor of Strategy at Spain's IESE Business School and author of "World 3.0" and "Redefining Global Strategy," and Harvard Business School Professor Jordan Siegel represent a new era of thinking in global strategy. This carefully chosen selection of classics and new material from Harvard Business Publishing also includes an introduction and six introductory module notes that identify key themes and strategic concepts explored in the cases. Though attuned to the format of an MBA course, the cases and text may also be used individually or in programs outside the strategy curriculum.
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Autorenporträt
Pankaj Ghemawat is the Rubiralta Professor of Global Strategy at IESE Business School. He is the author of five books, including Redefining Global Strategy and World 3.0, and more than 100 articles and cases. He received the Educator of the Year award from the Business Policy and Strategy division of the Academy of Management and wrote the chapter on what business schools should teach MBAs about globalization in AACSB International's report on the globalization of management education, released in early 2011. Jordan Siegel is an associate professor of Strategy at Harvard Business School. His extensive field work and research is focused on how companies can best manage institutional differences across countries. Professor Siegel has been published in the Journal of Financial Economics, Administrative Science Quarterly, Management Science, the Journal of International Business Studies, and the Journal of Economic Literature.