Antonides, W. Fred van Raaij, Gerrit Antonides

Cases in Consumer Behaviour

Mitwirkender: Raaij, W. F. van; Antonides, Gerrit

• Broschiertes Buch

Produktbeschreibung

Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch "Consumer Behaviour: A New Perspective". (03/99) Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:
The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary
The cases reflect the consumer perspective on marketing problems
Each case presents a practical problem in the consumer area and poses questions for the reader.
An Instructor s Manual is available from the publisher for lecturers using the casebook.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 184
• Erscheinungstermin: 16. Juni 1999
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 264g
• ISBN-13: 9780471987819
• ISBN-10: 0471987816
• Artikelnr.: 21814981

Autorenporträt

Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam.

Inhaltsangabe

Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin). Yarner Water (A.
Fagraeus, et al.). The Body Shop: Societal Values in the Store (G.
Antonides). Attitudes Towards Recycling of Household Waste (M. Piacentini).
The Case of the Model Railway Purchase (E. Kirchler & C. Rodler). But
Marriage Means Sharing - Doesn't It..? (C. Burgoyne). 'No One Buys No Name
Trainers...' (M. Hogg & S. Herelle). I'm in Control (J. Mannak & J.
Schoormans). Product Placement (D. Read). Advertising with Power or
Suspicion? (M. de Kruijk & W. van Raaij). Food Shopping Styles in Hungary
(J. Simon, et al.). Hurry - Only Whilst Stocks Last...? (E. Betts & P.
McGoldrick). Consumer Borrowing Decisions (R. Ranyard). A Single Currency
for Europe - The Euro (W. Van Raaij & Y. van Everdingen). Age-Lite (P.
Klumb). Dissatisfied with Doing the Dishes (J. Loef). The Behaviour of the
Young Towards Luxury Products (D. Allérès). Pasta in Europe (G. Panigyrakis
& C. Veloutsou). Andrex Comes Out of the Closet (A. Yentis & J. Bond).
Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger,
et al.).