Jeffrey F. Rayport, Bernard J. Jaworski

Cases in E-Commerce

• Gebundenes Buch

Produktbeschreibung

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

Produktdetails

• Verlag: McGraw Hill LLC
• Seitenzahl: 631
• Erscheinungstermin: Mai 2001
• Englisch
• Abmessung: 255mm x 209mm x 29mm
• Gewicht: 1393g
• ISBN-13: 9780072500950
• ISBN-10: 0072500956
• Artikelnr.: 21128178

Autorenporträt

Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group.

Inhaltsangabe

***All chapters contain a synopsis of chapter cases and integrative questions. 1: OVERVIEW OF e-COMMERCE FRAMEWORK:Amazon.com A
B
C
D
Barnesandnoble.com A
B
C 2: FRAMING THE MARKET OPPORTUNITY:PlanetAll
Microsoft Carpoint 3: BUSINESS MODELS: Egghead.com
Virtual Vineyards
Weather Services Corporation
Streamline A
B; ChemUnity.com
Independer.com (INSEAD) 4: CUSTOMER INTERFACE: iVillage(2000)
First Direct A
B QVC
Inc.
Frontgate Catalog 5: MARKETING COMMUNICATIONS AND BRANDING: Monster.com
eloan.com 6: IMPLEMENTATION: IQVC A
B
Marshall Industries 7: VALUATION: Tom.com 8: NETWORK INFRASTRUCTURE: Nortel Networks:Internet Point of Presence
MindSpring 9: MEDIA CONVERGENCE: New York Times A
B; CBS Evening News
CBS Marketwatch
RCA Records: The Digital Revolution