37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
Table of contents:
***All chapters contain a synopsis of chapter cases and integrative questions. 1: OVERVIEW OF e-COMMERCE FRAMEWORK: Amazon.com A, B, C, D,Barnesandnoble.com A, B, C 2: FRAMING THE MARKET OPPORTUNITY: PlanetAll, Microsoft Carpoint 3: BUSINESS MODELS: Egghead.com, Virtual Vineyards, Weather Services Corporation, Streamline A, B; ChemUnity.com, Independer.com (INSEAD) 4: CUSTOMER INTERFACE: iVillage(2000), First Direct A, B QVC,Inc., Frontgate Catalog 5: MARKETING COMMUNICATIONS AND BRANDING: Monster.com, eloan.com 6: IMPLEMENTATION: IQVC A, B, Marshall Industries 7: VALUATION: Tom.com 8: NETWORK INFRASTRUCTURE: Nortel Networks:Internet Point of Presence, MindSpring 9: MEDIA CONVERGENCE: New York Times A, B; CBS Evening News, CBS Marketwatch, RCA Records: The Digital Revolution
Table of contents:
***All chapters contain a synopsis of chapter cases and integrative questions. 1: OVERVIEW OF e-COMMERCE FRAMEWORK: Amazon.com A, B, C, D,Barnesandnoble.com A, B, C 2: FRAMING THE MARKET OPPORTUNITY: PlanetAll, Microsoft Carpoint 3: BUSINESS MODELS: Egghead.com, Virtual Vineyards, Weather Services Corporation, Streamline A, B; ChemUnity.com, Independer.com (INSEAD) 4: CUSTOMER INTERFACE: iVillage(2000), First Direct A, B QVC,Inc., Frontgate Catalog 5: MARKETING COMMUNICATIONS AND BRANDING: Monster.com, eloan.com 6: IMPLEMENTATION: IQVC A, B, Marshall Industries 7: VALUATION: Tom.com 8: NETWORK INFRASTRUCTURE: Nortel Networks:Internet Point of Presence, MindSpring 9: MEDIA CONVERGENCE: New York Times A, B; CBS Evening News, CBS Marketwatch, RCA Records: The Digital Revolution