Nicht lieferbar
Cases in Retailing
Schade – dieser Artikel ist leider ausverkauft. Sobald wir wissen, ob und wann der Artikel wieder verfügbar ist, informieren wir Sie an dieser Stelle.
  • Broschiertes Buch

This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including: * Marks and Spencer. * Sainsbury. * Post Office Counters. * Safeway. * Tesco. * CWS. The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases…mehr

Produktbeschreibung
This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including: * Marks and Spencer. * Sainsbury. * Post Office Counters. * Safeway. * Tesco. * CWS. The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
Autorenporträt
Cathy Hart is Sainsbury Retail Fellow. Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree. Diane Preston is a Lecturer in Human Resource Management. Mohammed Rafiq, Lecturer in Retailing. Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.