David W Grigsby, Michael J Stahl

Cases in Strategic Management

Total Quality and Global Competition

• Broschiertes Buch

Produktbeschreibung

Cases in Strategic Management is designed to provide students with the best means for developing their decision-making skills. It contains 25 comprehensive, up-to-date cases featuring a wide range of organizations that are undergoing, or have undergone, strategic change. All the cases feature actual organizations, ranging in size from small businesses to Fortune "Global 500" industry giants. The emphasis of this casebook is on strategic decisions, particularly those involving quality issues and global competition. It may be used with the companion text, Strategic Management by Michael J. Stahl and David W. Grigsby, or with other texts or books of readings.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 468
• Erscheinungstermin: 4. August 1997
• Englisch
• Abmessung: 235mm x 191mm x 25mm
• Gewicht: 867g
• ISBN-13: 9781557866516
• ISBN-10: 1557866511
• Artikelnr.: 24181391

Autorenporträt

Michael J. Stahl is Associate Dean and Professor of Management in the College of Business Administration at the University of Tennessee in Knoxville. David W. Grigsby is Chair of the Department of Management at Clemson University, South Carolina where he teaches strategic management and international business.

Inhaltsangabe

Preface.
Introduction: Preparing and Presenting Effective Case Analyses.
1. Harley-Davidson, Inc. (Sexton Adams and Adelaide Griffin).
2. The Swatch in 1993 (Arieh A. Ullman).
3. Hoechst-Roussel Pharmaceuticals, Inc.: RU 486 (Jan Willem Boi and David
Rosenthal).
4. The Rise and Fall of Yugo America, Inc. (Carolyn Silliman and Jeffrey S.
Harrison).
5. GM Allison Japan Ltd (Richard T. Dailey).
6. Kenhar Products, Inc. (Kenneth F. Harling).
7. Calox machinery Corporation (Lester A. Neidell).
8. American Airlines International Strategy (Steve Bogner and Lester A.
Neidell).
9. Korean Air: Challenges and Opportunities in the Growth (Chung
Young-Chul).
10. The Metamorphosis of Whirlpool Corporation (Arieh A. Ullman).
11. Cosmetic and Activism: Anita Roddick and The Body Shop (David W.
Grigsby, Alison M. Flynn, and Tanya Craig).
12. IKEA (Canada) Ltd (Paul W. Beamish and Peter Killing).
13. Toys 'R' Us, 1993 (Caron H. St John).
14. Wal-Mart, 1992 (Walter E. Greene).
15. Cadbury Schweppes plc (Franz Lohrke, James Combs, and Gary J.
Castrogiovanni).
16. Kentucky Fried Chicken in China (Allen J. Morrison and Paul Beamish).
17. Labatt Breweries of Europe (with industry note: Italy and Its Beer
Industry) (Arthur Sharplin).
18. Dibrell Brothers, Inc. (David W. Grigsby and Lester A. Hudson).
19. Liz Claiborne, Inc., 1994 (David W. Grisby, Linda O. Smith and Jane
Crews).
20. Nike, Inc. (David W. Grisby, Susan Gaertner, and Karen Roach).
21. Lee Jing Textile Company Ltd (Sue Greenfield and Shun-Ching Horng).
22. Amtrak: Is This Any way to Run a Railroad (David W. Grigsby, Steven
Horshbarger, and Jeffrey West).
23. UNICRESA and the Credit Card Industry in Portugal (David W. Grigsby and
Vitor F. C. Gonçalves).
24. Transvit of Novgorod, Russia (Joseph Wolfe).
Index