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The present paper considers the concept of cashback
as a trend in online marketing.
This topic was chosen for the analysis and research
due to its relevance and the current
tendency for the development of online markets and
the methods of promotion in these
markets. The importance of Internet nowadays is
growing essentially; proportionally
grows the need in new market ways to attract
customers attention and promote
particular products/services.
Cashback as a phenomenon in the online marketing is
an important issue and it should
be thoroughly researched and analyzed for the purpose
of maximizing the potential
achievements of the reward system.
This paper considers the concept of cashback on an
international level, analyzes sales
increase possibilities for businesses and cashback
companies, concepts and problems of
affiliate-marketing, the psychological impact on
customers, development of cashback in
e-commerce and future prospect of the cashback
development.
as a trend in online marketing.
This topic was chosen for the analysis and research
due to its relevance and the current
tendency for the development of online markets and
the methods of promotion in these
markets. The importance of Internet nowadays is
growing essentially; proportionally
grows the need in new market ways to attract
customers attention and promote
particular products/services.
Cashback as a phenomenon in the online marketing is
an important issue and it should
be thoroughly researched and analyzed for the purpose
of maximizing the potential
achievements of the reward system.
This paper considers the concept of cashback on an
international level, analyzes sales
increase possibilities for businesses and cashback
companies, concepts and problems of
affiliate-marketing, the psychological impact on
customers, development of cashback in
e-commerce and future prospect of the cashback
development.