Drew Eric Whitman

Broschiertes Buch

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Beschreibung

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising --you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: 1. How to create powerful ads, brochures, sales letters, Websites, and more 2. How to make people believe what you say 3. "Sneaky" ways to persuade people to respond 4. Effective tricks for writing "magnetic" headlines 5. What mistakes to avoid...at all costs! 6. What you should always/never do in your ads 7. Expert formulas, guidance, tips and strategies

Autor

Drew Eric Whitman (a.k.a. "Dr. Direct") is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for almost four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco. His intensive AdPOWER! Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more. Visit the author's site for more info at DrewEricWhitman.com.

Produktdetails

• Cashvertising Series
• Verlag: Red Wheel/Weiser
• Seitenzahl: 208
• Erscheinungstermin: November 2008
• Englisch
• Abmessung: 228mm x 153mm x 12mm
• Gewicht: 292g
• ISBN-13: 9781601630322
• ISBN-10: 1601630328
• Artikelnr.: 23824225