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Catch phrases such as "shop till you drop," cliches like "life begins at forty" and idioms such as "talk the hind leg off a donkey" have long enriched the English language. Here is a collection of thousands of familiar expressions--a treasure trove of idea-starters and memory-joggers that will make for more imaginative creative writing. An advertising copywriter working on a campaign for, say, a granola-peanut product can easily find the instantly-recognizable phrase "Energy Crunch"--a clever and informative headline. Each phrase is cross-referenced by key word. Thus "raining cats and dogs,"…mehr

Produktbeschreibung
Catch phrases such as "shop till you drop," cliches like "life begins at forty" and idioms such as "talk the hind leg off a donkey" have long enriched the English language. Here is a collection of thousands of familiar expressions--a treasure trove of idea-starters and memory-joggers that will make for more imaginative creative writing. An advertising copywriter working on a campaign for, say, a granola-peanut product can easily find the instantly-recognizable phrase "Energy Crunch"--a clever and informative headline. Each phrase is cross-referenced by key word. Thus "raining cats and dogs," for example, appears under "cat," "dog" and "rain." In most cases, various forms of the word are listed under the root word. So under "run" you will find not only sayings that include the word "run," but those that include "running," "runneth," "runner" and "run-around."
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Autorenporträt
Retired advertising executive Doris Craig lives in Arlington Heights, Illinois.