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Category Killers: The Retail Revolution and Its Impact on Consumer Culture - Spector, Robert
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Retail is a dog-eat-dog world and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than category killers like Wal-Mart, Toys R Us, and Costco This book explores how they did it, what other companies can glean from their killer strategies, and what s next in retail s future.

Produktbeschreibung
Retail is a dog-eat-dog world and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than category killers like Wal-Mart, Toys R Us, and Costco This book explores how they did it, what other companies can glean from their killer strategies, and what s next in retail s future.
Autorenporträt
Robert Spector is a veteran journalist who has covered the retail sector for many years. (former USA Today reporter).